Rich Birds: Integrate National Resources And High Quality Without Fear Of "Potato Effect"

In recent years, the strength of brand building has been increasing, and a good brand reputation has been formed in the consumer.

At present, Fu Fu bird is committed to revitalize the national resources and promote the further development of the brand.

As a production enterprise in leather shoes industry, rich birds hope to improve the quality of products and increase the value of products, and then seek to break through the "potato effect" of the industry.

Rich birds: integrating national resources to promote brand development

China has three major leather shoes industrial clusters, namely Guangdong, Zhejiang and Fujian.

Guangdong and Zhejiang mainly work as OEM for foreign brands, and products are mainly exported.

Affected by the rise of the RMB exchange rate plus the increase in labor costs, in the past two years, some small and medium-sized shoemaking enterprises in two provinces of Guangdong and Zhejiang have gone bankrupt or turned to inland provinces such as Hunan, Jiangxi, Guangxi and Henan, and the leather shoes industry has declined.

Fujian's products are mainly domestic products, and the impact is relatively small.

In the first half of 2012, Fujian province has grown into the largest province of leather shoes in China, accounting for 39% of the total output of China's leather shoes.

Guangdong and Zhejiang are second and third respectively.

Fortune bird market

Relevant officials explained that because of the economic factors, some enterprises chose to develop in the central and western regions.

With its healthy development over the years, rich birds have become the leading brand of leather shoes in Fujian and even in the whole country.

In recent years, rich birds have been building more and more brands, and have formed a good brand reputation among consumers.

At present, rich birds are trying to revitalize the national resources, especially the superior resources in the central and western regions, integrate them with their own scientific research advantages, and promote the further development of the brand.

Rich birds: improving the quality of products to deal with the "potato effect"

The "potato effect", also known as the "potato paradox", means that when the economy is in a recession, consumers will abandon the high-end products and turn to the middle and low end products, which will lead to the rising demand for the latter, and then push the sale of high and low cost products.

Under the impact of the international financial crisis, the "potato effect" of China's export products is more obvious.

According to relevant data, from 1 to July this year,

The total number of footwear exported to the region was 420 million pairs, down 10.8% from the same period last year. The value of goods exported was 2 billion 540 million US dollars, down 8.4% from the same period last year.

The change of consumption habits is reflected in the 150 million pairs of textile shoes exports, the value of $550 million, the number and value of goods increased by 4.7% and 13.7% respectively over the same period.

The export value of plastic shoes and leather shoes decreased by 13% and 12% respectively over the same period last year.

This shows that the shoe market has experienced a temporary weakness.

In this regard, the relevant responsible person of rich birds said that in view of this problem, as a production enterprise of leather shoes industry, rich birds hope to improve the quality of products and increase the value of products, and then seek to break through the "potato effect" of the industry.

Due to the global economic environment, some export trade enterprises are the first ones to bear the brunt.

Although the purchasing power of consumers is decreasing, the demand for products is always there.

So the potato effect will emerge.