Development Characteristics And Trends Of Domestic Outdoor Brands

< p > wearing an assault suit, stepping on mountaineering "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a ", carrying a backpack of 45L, it is hard to distinguish between" friend and friend "from these.

In the eyes of senior outdoor sports enthusiasts, professional equipment is more moving than "Yan Ru Yu".

There are always a lot of friends who think outdoor sports are from abroad, and they prefer foreign brands when choosing professional equipment.

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< p > is really "a monk who can come to chant scriptures"? Outdoor data network has found that domestic brand equipment has been doing well in the past two years in the interviews and surveys of several outdoor professional brands.

Making their products distinctive is becoming a trend of product development in professional outdoor brands in China.

Today, we will take a look at the development characteristics and trends of domestic "minority" outdoor equipment brand through some examples.

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< p > in a popular way, profession is the most suitable product.

The diversity of outdoor sports determines that a brand can hardly concentrate on all sports.

Moreover, compared with the experience accumulated by foreign brands for decades, domestic professional brands seek breakthroughs in a single item, achieving deep and easy success.

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Fire-Maple, the world's lightest camping stove head, FMS-300T wasp, won the gold prize in the 2013ISPOAWARD (Asia) outdoor equipment awards P.

Behind this is two and a half years of development process, optimized design, to ensure that backpackers in a variety of harsh environment of the use of feelings.

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< p > AEE is also technical speaking on non handheld devices.

3 core technologies, more than 500 inventions, and 100 outdoor sports accessories, let them have a firm foothold in the professional field.

The newly launched S50 not only has the most frivolous fuselage, but also remotely control 50 devices in the range of 180 meters by WIFI, which is the most advanced technology in the world.

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< p > now, there is a saying in the circle: domestic brands are plagiarized, and their personality is insufficient, and there is no core competitiveness.

In fact, as long as we fall down, we can do better than foreign countries.

And the introduction of such products, brand can be professionally printed in the minds of consumers, twice the result with half the effort.

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< p > intelligence - < /p >

< p > intelligence has penetrated into every corner of our life in the past 10 years. TV, air conditioning, mobile phones, refrigerators...

It seems that all electronic products are beginning to become smart.

In the pursuit of practical use of outdoor equipment, some domestic brands have begun to develop their own smart products.

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< p > EZON is suitable to launch a walking table with GPS positioning and navigation functions and a concept smart watch based on the Internet related technology system, such as wireless sensor network, mobile computing and cloud computing, which can make donkey friends easier in the outdoors.

You know, China produces 80% of the world's watches and 90% clocks, but exports account for only about 10% of the world's total, especially for high-end products.

Using pure outdoor genes to win the high-end market has brought better benefits to EZON.

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< p > Narid accumulated ten years experience in the production of flashlight, and put forward the concept of "intelligent flashlight" in < a href= "//www.sjfzxm.com/business/" > industry < /a >.

Their idea is to let consumers have personalized experience and use the most comfortable.

Liang Bing, general manager of Narid, introduced that the brightness settings of smart flashlights can be changed by computers. Consumers are no longer passive users, and can even help or communicate through preset Moss codes, or preset flash mode as soft weapons.

No need for high technology such as man-machine conversation, some details change is also the embodiment of product intelligence.

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< p > it is often said that thousands of troops are easy to win and hard to find. Creativity is the "general" in brand development.

Intellectualization now is a way of meeting the current "lazy mode" of consumers.

Our more valued brands are never satisfied with their products in the development process, and seek new development highlights.

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< p > uniqueness -- < /p >

< p > some professional outdoor brands themselves have strong technical background. Accurate product positioning, good use of resources in their own hands, a new way to open up their own market, is a better choice.

This congenital advantage also makes it difficult for the opponent to imitate.

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< p > > through 2 years of investigation, Tian Qin technology has finally positioned its product in the market gap of outdoor water purifier.

The product is pformed from independent intellectual property rights, namely, "wolf song" outdoor water purifier. The unique two-way water outlet structure improves the efficiency of the effluent and provides users with adequate water.

Independent intellectual property rights enable them to move forward in product production.

While developing new outdoor products, the concept of "outdoor safe drinking water" has been gradually incorporated into the public and has achieved good results in specific fields.

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< p > titanium, such as aluminum and hard steel, is mainly used for aerospace navigation.

Keith, one of the three largest outdoor titanium equipment manufacturers in the world, makes pure and durable outdoor products such as kettle, pot, rock climbing and hanging pieces.

Excellent durability and exquisite workmanship have satisfied some of the demanding friends of the quality, and there are also customized items.

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< p > now outdoor equipment competition is fierce. Whenever a new idea appears, it always leads to followers.

According to their own advantages, we should avoid the fierce competition with unique products and form a small vacuum, which will relieve the pressure on the development of enterprises.

Similarly, the development mode itself is hard to imitate, but other enterprises need to draw lessons from this way of thinking.

Thousands of troops may be more difficult to walk than a single log bridge.

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