Chinese Clothing Brand Takes Root In Local Culture And Creates Value With Culture.

< p > "the country that is most conducive to the development of" a href= "http://xm.sjfzxm.com/" dress less than /a "is China now, because China has the most mature and complete industrial chain, rich labor resources, and the country has great potential for economic development.

At the 2011 China clothing conference, Chen Dapeng, executive vice president of China Apparel Association, said.

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< p > he pointed out that "clothing is an industry that can be run continuously, and good brands can survive for hundreds of years. In the future, China's < a href=" //www.sjfzxm.com/news/index_f.asp "> garment industry < /a > the development prospect is still very good.

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< p > at present, changes in the elements of the garment industry are affecting the changes in the industrial form. The future garment industry will be a growth industry combining modern urban industry, fashion industry, cultural and creative industries and high-tech industries.

How to grasp industrial elements and seize opportunities for pformation is the only way to enter the new development space.

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< p > "only by relying on labor cost advantages and facing fierce competition in the international market, we will not be able to go on for long, and not to mention that the promotion of labor costs is rigid, and the constraints of resources and environment will also have a great impact."

Chen Dapeng said.

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< p > he believes that what enterprises need to do is to change the way of development, use culture to create value, increase the added value of products, complete the brand contribution, and achieve sustainable development.

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< p > China's clothing industry should start from product research and development, < a href= "//www.sjfzxm.com/news/index_z.asp" > fashion trend < /a > and brand connotation to get rid of other people's shadow and get out of its own path. The key lies in the industrialization of quality, innovation and rapid response, and the application of information technology is the focus of industrialization.

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"P", "with the global vision, innovative thinking, integration of funds, manpower and other resources, the use of new business model development, can further build the soft power of the enterprise, adjust the pformation, enhance the competitiveness of enterprises."

Chen Dapeng said.

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< p > < strong > rooted in local culture < /strong > /p >

< p > "in recent years, the diversification trend of Chinese clothing from the brand to the style is good, but it has disadvantages in following the trend of the international brand.

The arrival of so many brands not only adds to the international demeanor, but also gives consumers more choices, but sometimes it seems to be chaotic in individuals.

Zou You, associate professor of Beijing a href= "//www.sjfzxm.com/pioneer/" > clothing college < /a > recently said in an interview with the author.

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< p > he believes that brand designers should avoid any possibility that they have seen before, including the imitation of international brands.

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Objectively speaking, at present, many of our brands are still in the "follow suit" stage. Brand and culture are "two skins". Therefore, although some brands have many cultural elements, their market influence is not large.

Therefore, the brand culture itself is not simply a superposition, but a manifestation of the soul and spirit. It comes from an in-depth understanding of the market and consumption patterns, derives from the accumulation of cultural connotations, and the unique aesthetic experience and pursuit.

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< p > there are many brands in China. Different brands have different positioning. If we blindly follow the international brand line and ignore the shaping of their own brand connotation, put the cart before the horse.

If Chinese designers want to get international recognition, they can't just put others' chew things on the table, so they will be despised only.

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