Nice Rabbit Wear Explore Concept Marketing And Visual Merchandising
< p > the content of concept marketing is very rich.
At present, the way of shopping mall concept < a href= "//www.sjfzxm.com/news/index_s.asp" > marketing < /a > is adopted by consumers through advertising communication.
From a scientific point of view, an important factor of human consumption desire and consumption function is the reflection of human brain and the reflection of consciousness. When the human brain receives a product or commodity information once, repeatedly or even countless times, it will firmly form the concept of children's clothing products over time.
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< p > by professional research: < a href= "//www.sjfzxm.com/" > clothing brand < /a > to consumers should not only be clothing products themselves, but should be a kind of values and lifestyles, it incites people to pretend to consume passion, stimulate people's desire to buy, and constantly pursue people's deep desire to satisfy the heart.
Nowadays, consumers tend to be between sensibility and rationality. What they pursue is a more personalized thing, and the requirements for clothing brand and terminal image are all the same.
They will look for a shopping environment that matches their self image. The environment and experience make them feel extraordinary and different. They also take away these feelings while buying clothes.
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"P" in the concept marketing activities, the enterprise can combine the market hot spot to introduce the concept marketing of the consumer to the shopping mall to participate in the commodity display or the evaluation activities.
For example, the quality tracking and marketing activities of children's wear products should be held, and product quality concept marketing can be guided through after-sale service, quality tracking and information feedback, so that consumers can buy a product with ease and satisfaction.
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< p > > holding a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear < /a > new display and product promotion marketing activities, we can use the business to provide stage, the factory launches products, the media propagandize, please praise people to participate in the appraisal method, through the bridge of the business information that customers need, so that the factory can get the information of the first-hand market demand directly, so as to establish a concept marketing of "Suntory".
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< p > during the 61 belts, the "nice rabbit" children's wear and the news media and trade associations jointly plan a new children's clothing exhibition.
During the period, new children's costumes were displayed, and advertisements and ballots were advertised in juvenile newspapers, youth newspapers and periodicals. Children were asked to go to the mall to comment on the display of children's clothing.
Meanwhile, factory designers are invited to the counter to listen to customers' opinions and introduce product design concepts and ideas to guide consumption.
Customers are invited to participate in marketing activities and advocate conceptual marketing, which also coincides with the psychology of consumers seeking novelty. This activity has brought visitors to the company, which has increased sales and expanded influence.
With new products and new marketing methods, new marketing concepts will be established and new concept marketing will be continuously planned, which will bring benefits to the society, enterprises and customers.
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P visual merchandising in the modern sense is not only to attract customers and sell goods, but also to express the function of service in the way of visual communication.
Service is regarded as an integral part of goods, which embodies the concept of customer centered marketing and the development of commodity concept.
Under such a concept, customers purchase not only the use function of physical commodities and commodities, but also information and promise such as commodity knowledge, popular information, aesthetic feeling, safety assurance, after sale service, etc. These can be understood as the experiential function of commodities.
In addition, the added value of the brand is also reflected.
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