Ding Zhizhong, President Of Anta, Is The First Person To Eat Crab.

< p > Ding Zhizhong, President of the 37 year old Anta (China) Co., Ltd., a native of Chai Dai Town, Jinjiang City, Fujian province.

As the first sport in China to advertise with sports stars, "a target=" _blank "href=" //www.sjfzxm.com/ "> shoes < /a", Anta President Ding Zhizhong is called "the first to eat crabs".

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Less than 10 years later, Ding Zhizhong has left behind thousands of competitors around Anta's Town, P.

"Anta is bigger now, and Ding Zhizhong is not good at it now."

A businessman who started sports in 1983, "a target=" _blank "href=" //www.sjfzxm.com/ > clothing < /a >, said a stone lion businessman.

His annual sales volume of "Ho Kin" brand sportswear is about 1 hundred million.

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< p > Ding Zhizhong became the shoe king in the name of the place, but he did not become the president of the local Footwear Association.

"He has a kind of domineering in his bones, and he can't deal with it."

A local media reporter said.

He also did not want to compromise with others. According to local people, if a thing that he did not want to do and could not do, another XTEP shoe owner, XTEP founder Ding Shui Bo, would choose to do it, while Ding Zhizhong would simply refuse it.

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< p > perhaps because of this, in 2006, when Quanzhou (Jinjiang affiliated to Quanzhou) elected president of the footwear association, as the boss of Jinjiang footwear industry, Ding Zhizhong was the best candidate for the presidents, but attracted a lot of objections. Finally, Ding Shui Bo finally took the seat.

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< p > "Ding Zhizhong is an inner closed man from personality. Only a few good friends can understand his inner thoughts. Most people, even the directors of his company, may not know what he is thinking."

A person who worked for Ding Zhizhong for many years said.

Why can this "bad deal" businessman surpass more than 3000 Jinjiang shoe companies and become a fortune star in this labor-intensive industry? < /p >

When p graduated from junior high school in the summer, Ding Zhizhong, 17, proposed to develop in Beijing.

His father told him to tell the reason.

Ding Zhizhong said, every day, foreigners get money to buy things. Almost everything can be bought. Why don't we take the initiative to sell the goods in Jinjiang? < /p >

< p > Ding Fu's shoe factory was also just built up at that time. The economy was not well-off, but it was persuaded by his son to take out more than 10 thousand yuan, so that Ding Zhizhong bought 600 pairs of Jinjiang shoes to sell in Beijing.

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< p > in order to put the goods of Jinjiang in the counter of Xidan shopping malls in Beijing, Ding Zhizhong went to the mall every day and began to disagree with others. He said to him, "how old are you, and run out to do business?" Ding Zhizhong insisted that he was 20 years old and no one believed it.

He also doesn't care about the complexion of others. He especially introduces the advantages of Jinjiang's products. He has been there for more than a month, and the people in the mall have promised to go to Jinjiang.

Ding Zhizhong was so happy that he hurried back to Jinjiang to prepare.

Finally, in all the big shopping malls in Beijing, Ding Zhizhong got a special counter for the shoe factory in Jinjiang.

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< p > but Ding Zhizhong returned to Jinjiang in 1991.

It turned out that the cheap sale of Jinjiang shoes in Beijing deeply stimulated Ding Zhizhong.

At that time, the famous "Qingdao double star" and "Shanghai torch" shoes in the market were already produced in Jinjiang, indicating that there was no problem in the quality of Jinjiang goods.

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< p > with the 200 thousand yuan earned in four years, Ding Zhizhong started his business in Jinjiang again. At that time, his idea was very clear: we must make the enterprise bigger and start the brand.

In 1999, a war of advertising and sports star wars were born in the domestic shoe industry. Ding Zhizhong became the first person to eat crabs.

1 million 600 thousand, "I choose, I like", Kong Linghui became Anta's image spokesperson for two years; 5 million, the budget price of advertising on CCTV.

As a result, with the excellent performance of Kong Linghui in the Olympic Games and his individuality, "I choose, I like", Anta quickly completed the brand establishment and dissemination, and greatly stimulated the growth of the market.

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