Lack Of Innovation Is The Fundamental Reason For The Prevalence Of High Imitation Shoes.

< p > every year, after "3.15", there will be a period of time for us to examine something that has become commonplace.

High imitation "a target=" _blank "href=" //www.sjfzxm.com/ "shoes < /a", the word itself is full of contradictions, blurring the true and false boundaries.

In February 21, 2011, Alibaba announced that in 2010, the company's 1107 "Chinese suppliers" were terminated for alleged fraud. CEO Wei Zhe and COO Li Xuhui resigned.

This storm has pushed Putian's high imitation shoes to the tip of the storm.

Over the past two years, the electricity supplier has made it more popular. When a very low discount Nike limited basketball shoes appeared, you know that these one hundred percent are "high imitation shoes".

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< p > how to distinguish high imitation shoes? Unfortunately, a senior sports person who has been doing sports for more than 20 years, when he gets a pair of high imitation shoes, only feels the problem from the price. He really distinguishs it by relying on genuine products for comparison.

As an ordinary consumer, will you take a pair of real shoes and buy another pair? < /p >

< p > How can you make "high imitation shoes"? Steal technology and find blueprints. You OUT, these primitive means are out of date.

China as a world factory, raw materials, technology and even core technology is no longer a problem.

Many years of operation have enabled the mature high imitation team to be able to identify the technology and materials adopted by the advertising film, and to push the product out of the market before the manufacturer launches new products.

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< p > Putian's imitation footwear industry has been in existence for nearly 30 years. In recent years, counterfeiting has made them famous.

Here, mainly the high imitation Nike and other sports brands.

There are not only low grade products such as board shoes and running shoes, but also the basketball shoes with complex manufacturing techniques.

At present, the customers of Putian high imitation footwear industry are not only from home, but the United States and Russia have become their biggest export customers. According to the insiders in Putian, the proportion of domestic and foreign sales of this industry is about 1:1.

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< p > technology. Why can't you become your own brand? Lack of innovation is the root cause.

After nearly 10 years of exploration, the high imitation footwear industry in Putian learned the technology of Nike in the 90s of last century, and then experienced this process through repeated production and processing.

Building brand requires differentiated innovation capability. Once the high imitation merchants are hung up with the brand a target= "_blank" href= "//www.sjfzxm.com/" > hat > /a, their best imitation ability will not be applied because the protection of intellectual property rights brought by the brand will restrict their unbridled plagiarism, and developing an independent core technology from scratch is not their advantage.

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< p > these Chinese production has become a part of our life. Apart from the fact that enterprises are addicted to the profits at present, the lack of strict supervision mechanism is also the main reason.

In the past, "one penalty ten" and "fake one penalty 100" can not be compared with the profit.

Moreover, when these high imitation products are sold, they usually have their own "life experience", and consumers often do not pursue them.

In Europe and the United States, because of the high risk of fraud and the high cost of breaking the law, such a situation.

Take the United States as an example, professional detailed legislation, plus the number one American lawyer.

Once a consumer accuses a merchant of selling fake and inferior products, a lawyer will be prosecuted for consumers free of charge. Only after a lawsuit is won, a certain percentage of the compensation will be paid as a commission.

In fact, with the support of the law, once consumers get fake goods, they will make a right decision.

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