Outdoor Brand, Outdoor Brand KAILAS Stationed In Shanghai

More and more outdoor brands are stationed in front-line brand stores, but the main products are mostly clothing. footwear And so on, professional outdoor products often become ornaments and furnishings. Recently, professional outdoor brand KAILAS is stationed in the landmark shopping center in Shanghai - Xujiahui port, Hang Lung Lung Plaza, a famous sports city, which is also the first direct store opened by KAILAS in Shanghai. It is understood that the store's biggest feature is that 30% of the area is equipped with professional outdoor items for climbing and rock climbing.

This time, the first KAILAS store in Shanghai is located in the Hong Kong Plaza, where there is DunHILL. Chlo Vivienne Westwood and other international first-line brands are the new top business circles in Xujiahui, Shanghai. In the store layout, they have chosen to display professional appliances in larger areas, in line with their previous professional outdoor climbing brand positioning.

In fact, we all know that it is hard to imagine that climbers and rock climbers will buy professional products in shopping malls, not to mention front-line shopping malls. This layout is of greater significance for the promotion of KAILAS brand image, and it will leave the professionalism of the brand in the minds of consumers.

In the European and American outdoor goods market, consumer groups show a rule: major Outdoor enthusiasts drive ordinary consumers, and more ordinary outdoor enthusiasts join more professional outdoor enthusiasts in the industry, thus driving the development of the whole industry. Nearly half of us outdoor sales last year came from professional outdoor products.

History often has amazing repetition and coincidence. This sentence can also be used in business. Now, domestic outdoor products are sold from outdoor stores, which are mainly professional crowd, transformed into shopping malls. Outdoor shop There are three channels of electricity supplier, and the main consumer is also converted to ordinary consumers. Although many of them regard outdoor clothing as a more comfortable "casual wear", they do not affect the interest and enthusiasm of outdoor sports. In the future, there will be more and more people who like outdoor sports in China, and the demand for professional outdoor products will also increase day by day.

Brand image has a direct impact on consumers' shopping decisions. As a loyal fan of a brand, there is often no need for more reasons to choose a product. For example, when no brand is tagged, most tasting people will think Pepsi Cola is better, and when they see the brand, Coca-Cola will naturally choose it. By the same token, nowadays many outdoor enthusiasts choose the professional equipment when their first impressions are often international brands. If you want to change this view, you need to start from scratch and gradually change the concept of consumers, and the sooner you start, the better.

Opportunities and challenges coexist. At present, the domestic outdoor market is fiercely competitive. clothing Sports brands also began to compete for the "outdoor" market. In this battle, it is most important to give full play to their own advantages. As an old brand of outdoor brand, KAILAS has the advantage of technology, and the outdoor outdoor fans' brand image will make the enterprise full of strength. Similarly, their professional outdoor products in the top business circle will enhance the public's interest in outdoor sports, and the positive impact will be far greater than the loss of brand sales.