Middle And Old Age Clothing Marketing Strategy

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > for consumers, it is not only buying a target= "_blank" href= "_blank" > clothing >, but also a symbol of identity, personality display, as well as the embodiment of wearing personal culture and hobbies.

< a href= "//www.sjfzxm.com/ > > old clothing > /a > brand positioning ambiguity and product shortage, directly affect consumer desire to buy, and then lead to a decline in economic benefits of elderly clothing.

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< p > < strong > (1) brand positioning blurred < /strong > < /p >

< p > with the development of the economy and the increase of the consumer income, the consumption of the elderly gradually tends to < a href= "//www.sjfzxm.com/" > branding < /a > especially for the elderly clothing consumption.

To create a good brand image helps to promote product sales and establish an enterprise image.

The wrong understanding of the brand concept in the brand positioning directly affects the accurate image of the brand image.

In the current clothing market for the elderly, the idea of "making a profit, calculating one can not get rid of it" is still rooted in the minds of entrepreneurs. The trend of "following the market leader" for trademark rather than brand is still prevailing [11].

The wrong cognition of the brand concept results in the mistaken idea of entering the concept when it is initially positioned. It presents products that are lack of individuality and vitality to the old consumers, or the high-end brand packaging shell, but can not convey the brand culture and product personality to consumers.

Therefore, the correct cognition of brand concept is an important problem for every elderly clothing enterprise.

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< p > < strong > (2) the old clothing product is single < /strong > < /p >.

< p > the old clothing product is single, and needs to be improved.

There are many problems in the existing clothing market for older people, such as a href= "//www.sjfzxm.com/" > marketing strategy < /a >, but fundamentally, the existing elderly clothing products are single, which can not meet the changing needs of consumers.

For example, the style is single, the product has been stuck in the past several styles, the single and old style has made the consumers have no fresh feeling; the color is single, and the old clothing in the market is usually low in color and most of them are dark, and the old friends have little choice, and the color is easy to give people the feeling of depression, depression and so on. For the elderly who are less and less adaptable, the existing clothing materials in the market are of a single type, and only the function of keeping the body warm can not satisfy their functional requirements.

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< p > < strong > (3) the added value of the elderly clothing products is not high > /strong > < /p >

< p > at present, the added value of products in the elderly clothing market is not high.

Many cases show that the new competition is not based on the products produced by companies in their factories, but rather depends on whether the company can develop the additional products correctly, that is, packaging, services, advertising and other valuable forms that are attached to the products.

Many old clothing enterprises do not realize this, resulting in low added value of products, which not only affects the brand image, but also is not conducive to product competition.

Only by correctly developing additional products can enterprises gain the initiative in competition.

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