What Is The Reason Why Domestic Clothing Brands Lack International Influence?

< p > international brands such as Hermes, Chanel and so on are fashionable women's chasing targets. But recently, because of Peng Liyuan, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the consumer market has created a fresh "Chinese style".

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< p > yesterday, the social science club of Zhejiang Sci-Tech University held a salon lecture on "the trend of domestic original brand development". The participants of the clothing Institute, the clothing enterprise < a target= "_blank" href= "//www.sjfzxm.com/", "designer /a" and so on, discussed the original brand.

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"P", "domestic brands seem to have been in an awkward situation of" being difficult to please. "Even though many domestic garments do not lose foreign brands in quality and design concepts, sales have not risen.

Peng Liyuan, director of marketing of a clothing company, said that with the appearance of domestic clothing on the international diplomatic stage, the domestic clothing began to warm up.

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Kaho, associate professor of clothing at Zhejiang Sci-Tech University, said that clothing is a daily necessities, but it contains values and national characteristics. P

"Our country exports a lot of clothing every year, but for a period of time it seems impossible to build high-end brands, because the design concept is not good enough, or the quality is not good? Obviously not. Actually, as early as seven or eight years ago, we already had some domestic clothing brands in the international arena.

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What is the reason why domestic clothing brands lack international influence? < /p > P.

< p > Kaho said, "Liyuan style" has revealed the reason, but the domestic clothing is not short of brand, but it has always lacked the powerful influence in the world. Peng Liyuan is wearing the domestic "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a ", bringing the Chinese brand to the world, which undoubtedly brings special influence to the Chinese brand.

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< p > Zhu Weiming, executive director of the clothing brand Research Institute of Zhejiang Sci-Tech University, believes that for the domestic garment industry, only good products are far from enough. We should also pay attention to the construction and operation of independent brands, and pay attention to brand positioning and style differentiation.

"At present, domestic original brands have made considerable progress, such as exceptions, De Shi, Su ran and Yi Xi, which are becoming more and more internationalized and fashionable."

He believes that it is very urgent and necessary to cultivate original brand.

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Chen P, a Fashion College of Zhejiang Sci-Tech University, is graduating this year. Recently, she was hired as a designer by a clothing company. She told reporters that she had great confidence in the development of domestic original brands. Especially recently, some strong domestic clothing brand stocks were well received by investors, and at the same time, more Chinese consumers were concerned about the domestic clothing brands.

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< p > "this boom has become a turning point in the development of domestic garment brands."

Chen said that the domestic clothing brand is expected to break the current dominant position of the domestic clothing market by international brands and become the mainstream of China's clothing market.

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