Women's Shoes Have Become An Important Part Of The Footwear Market.

In China's footwear market, women's shoes are the fastest growing and most marketable category. The women's shoes market has undergone tremendous changes. Women's shoes have become an important part of the footwear market. In particular, with the improvement of women's economic capabilities and the changing demand for fashion, women's demand for shoes has been increasing. The brand of women's shoes has also been increasing in the Chinese market. Daphne, her women's shoes and Tianyi beauty have become the mainstream products in the market.

Because the European and American markets are subject to financial tsunami The number of imports has declined, and the demand of Chinese consumers for brands is also growing. Therefore, in the next ten years, the Chinese women's shoes market will continue to show a sharp upward trend. The proportion of women's shoes on Nike's official website and Adidas's official website is rising. Since 1996, the Chinese women's shoes market has been growing rapidly at a rate of 12% for ten consecutive years. There are huge business opportunities behind women's shoes. Sports shoes, such as 360 degrees, Anta and so on, have already taken the research and development of women's sports shoes as an important part. In the ADI store, women's display is even placed in the most prominent position.

In foreign countries, women's shoes have been one of the "cake" of dealers' hot robbing. But in China, they can't afford to sit, especially the expensive production cost in China. The brand lacks fine management. The added value of the products is difficult to improve. The development of women's shoes like hot wind women shoes has been limited by the Bureau.

In order to break through the development, many support policies were set up for franchisees. Miao Li shoes from the product design, production, marketing independently completed, the product finally reached the franchisee directly. And from the store site selection, business guidance, image management, sales training, advertising support, linkage and other security to help dealers open the development dilemma.

　 Grasping the consumption demand of female consumers

Throughout the women's shoes market, women's shoes can be bought with high heels, flat heels and long tubes. Short boots It also has elegant, lovely, all the styles that women want, almost all of which can be bought on the market. Especially focus on women's shoes produced by nine hee, Josini and other brands, women's shoes are available in all styles.

For Chinese women consumers, they attach the most importance to their image. When women shoes are brand positioning, they should grasp the purchasing psychology of quasi consumers. For example, women's shoes will be targeted at 20 to 45 years old, because women of this age class have stable income, fixed consumption and relatively mature consumption concept. Once she recognizes the brand, she will be relatively loyal to the brand.

According to the relevant data, the top brand of the high-end shoes Market in China is BELLE group. In 2011, BELLE group occupied 50.4% of the high-end women's shoes Market in the whole country. The women's shoes category on BELLE's official website covered a wide range of consumers. At present, the women's shoes Market is in an integration period. It will eliminate some small businesses and small brands like the ebb tide, and the middle and high-end women's shoes market will be more concentrated. Other brands such as fun women's shoes, Josini shoes and other brands have a slightly lower market share than BELLE.

Among the factors that affect women's shoes market, apart from the inherent price, the most important thing is the style and brand of shoes. Compared with the past ten years ago, women spend more money on shoes, and the increase in clothing styles has a direct impact on sales of shoes. The Chinese consumers' demand for brands is determined. The quality of products should be placed at the top of the list. The rich and precious women's shoes ensure good quality and satisfactory products and services for dealers and consumers. Human engineering research, production materials analysis, production and sales process optimization have always been a good reputation in the women's shoes market.

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　　 Expanding women's shoes

1, enter sports brand

Compared with men's sports products, the development of sports brand in women's series products is weaker in the past, but its market space and capacity are not inferior. Many sports brands also look at the development prospects of women's shoes, and have marched into the women's shoes market. In the domestic sports industry continues to be sluggish environment, Jordan shoes, PEAK and other sports brands have increased the penetration of women's sports market segmentation.

Although XTEP is facing High inventory And loss, but the special plug is still in the recruitment of women's shoes department, preparing for the development of women's shoes. Adidas's original basketball shoes product positioning on male consumers, but with the number of women in basketball sports participation more and more, Adidas also focused more on the female sports consumption market. Anta, 361 degrees and so on have gradually penetrated into the women's sports market. Anta once signed Guo Jingjing, Jane Zhang and Zheng Jie as spokesmen for Anta's women's sports series products, and took women's Anta casual shoes as the focus of the female consumer market, so as to enhance the brand's recognition in the minds of female consumers.

2, the expansion of high-end women's leather shoes.

In recent years, China's ladies leather shoes market has experienced a sustained and rapid development stage. The market concentration of China's high-end shoes market is very high, and the basic market is dominated by domestic brands. In order to cope with the growing demand of Chinese consumers for women's shoes, CONVERSE leather shoes also increased the market expansion of leather shoes and women's boots. Although the proportion is very small, CONVERSE said it would expand the high-end market of women's shoes after analyzing the market sales data.