RESOON Ray Speed Hand In Hand With High-End Channels To Expand China'S Outdoor Market

< p > with the continuous warming of the domestic outdoor products market, outdoor leisure from the United States < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing brand RESOON Lei speed is also accelerating the layout of the Chinese market.

The reporter got the latest news from RESOON ray speed International Holdings Limited, Greater China operation center. In order to quickly seize the Chinese mainland market, RESOON ray speed has strengthened its market construction and won more market share by virtue of its "four advantages": its brand superiority, commodity advantage, service superiority and store effect advantage.

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< p > < strong > brand advantage: RESOON thunder speed highlights the unique charm of American outdoor leisure brand < /strong > /p >

< p > in recent years, China's outdoor products market has grown by an average annual rate of over 34%, and has formed a market scale of more than ten billion yuan.

As more and more Chinese consumers accept outdoor sports and outdoor products, the domestic outdoor market continues to expand.

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< p > how to win the market ahead of time, brand will undoubtedly become a golden key for many outdoor enterprises to penetrate into consumers. The strong outdoor brand will occupy the consumer's mental resources first.

RESOON, an outdoor brand from the United States, has many years of brand history and cultural precipitation. It is already one of the brand representatives of outdoor brands in the eyes of consumers.

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< p > the RESOON ray speed, which originated on Highway 66 of the United States, is the same as Cadillac and so on. It has been adhering to the spirit of freedom and enterprising in Highway 66 of the United States.

RESOON ray speed completely interpreted the different regional cultures and unique regional customs contained in Highway 66, showing the unique charm of the brand from different angles.

RESOON ray speed not only brought us outdoor culture and outdoor spirit to China, brought a brand-new outdoor experience to American consumers, but also presented its products technology to everyone without reservation, so that consumers can really feel the comfort and joy of RESOON thunder in outdoor sports.

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< p > < strong > product advantages: category is &nstrongsp; RESOON ray speed launches thousands of new products every quarter to satisfy Chinese consumers < /strong > /p >

Less than P, over the years, through the intensive exploration and practice in the Chinese market, RESOON ray speed's demand analysis for Chinese market has been more and more precise, and the brand positioning has been consolidated and adjusted.

According to the introduction, RESOON Lei speed actively advocates the product positioning of "cheap and luxurious", providing quality products and services to the vast number of Chinese consumers, especially the general public, and guiding free, fashionable and upward lifestyle.

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< p > "professional outdoor products are always expensive.

However, RESOON ray speed wants to bring more benefits to more consumers, so that everyone can experience outdoor and outdoor fun. "

Ma Defeng, general manager of RESOON ray speed, told reporters that while they emphasized the professionalism of the equipment, they also incorporated fashionable elements into them to meet the fashion pursuit of Chinese consumers, especially non professional outdoor enthusiasts.

At present, RESOON ray speed has nine major products, and each quarter has launched nearly 1000 single products to meet different needs of consumers.

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< p > fabric and technology, RESOON ray speed equipment adopts the top American fabrics, and independently develops many technologies such as waterproof and breathable technology, UV protection technology and efficient fast drying technology. In terms of color, RESOON ray speed is also bold to use large area red, green, blue and other bright colors, highlighting the free and bold style of outdoor in the United States. In terms of technology, ray speed equipment is more perfect, ensuring the overall atmosphere style without losing the details.

All the pursuit of equipment quality makes RESOON ray speed distinguish and throw away competitors and win the attention and popularity of consumers.

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< p > < strong > service advantages: RESOON thunder fast high level service and the majority of partners to achieve a win-win situation < /strong > /p >

< p > for any brand, considerate and considerate service is very important.

On the one hand, good service will have a positive impact on sales; on the other hand, it can also bring richer and three-dimensional brand value to enterprises.

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< p > RESOON ray speed knows the importance of service to partners, specially set up a logistics department at headquarters to provide a full range of services for distributors and partners.

RESOON ray speed has set up a set of systematic franchise policies and support from four aspects, such as shop location, product distribution, shop decoration and personnel training, so as to help franchisees make quick profits.

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< p > in the location of shops, RESOON Lei speed headquarters will organize professional market personnel to conduct a careful assessment of the area, conduct examination from the aspects of consumption level, density of people's flow, competing products and so on, and select shops with higher profitability in the future. In terms of product distribution, RESOON ray speed will analyze the data accumulated over the years, summarize the characteristics of each regional market, and establish a professional data model to achieve accurate and reasonable distribution.

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"P". "We gradually improve the supply chain of products, establish a smooth information feedback system, to achieve the unimpeded headquarters and terminal stores, which will be conducive to the rapid sales of products, to achieve profit promotion."

Ma Defeng told reporters.

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< p > strong > store advantage: strong combination of RESOON thunder speed and high-end channel to expand China outdoor market < /strong > /p >

< p > besides brand advantage, product advantage and service advantage, the name store effect is also one of the strong advantages of RESOON ray speed.

After years of market expansion, RESOON ray quickly entered many famous shopping malls in China, such as Wangfujing department store, Ginza mall, Dayang department store, Wanda Plaza, Dang Xin mart, Anhui baanda, Denis general merchandise and so on.

At present, RESOON ray speed has more than 300 high-end shopping malls in the country.

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< p > industry analysis shows that brands can enter many large shopping malls, which confirms the strength and influence of the brand and brings a completely different feeling to consumers.

Large famous shopping malls can enhance brand's image in the minds of consumers while adding points to brands.

RESOON ray speed can quickly open other regional markets through the effect of name store, and add weight to the rapid establishment of channels.

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