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Hebei Province Leather Industry And E-Commerce In Xinji Are "Too Late To Meet"

2013/7/8 21:18:00 38

Xinji LeatherLeather IndustryLeather E-CommerceLeather Agglomeration

< p > < strong > traditional superior industries and electronic commerce "meet with regret" /strong /strong >


Less than p ago, I came to Xinji to see a person named "Zhang Lv" who was a small celebrity in the field of "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a ".

This "post-90s" young girl has just received the diploma from Hebei University of Economics and Business just a few days ago, and can be in the "circle". She has been a senior a href= "//www.sjfzxm.com/news/index_c.asp" > leather net dealer < /a >, and is currently the manager of e-commerce Department of Xinji montai Garments Co., Ltd.

Although the family business, but the Ministry of electronic commerce by Zhang Lvyin single handedly, completely independent marketing, last year, she did not delay her studies, the company brought online annual sales of 7 million yuan amazing results.

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< p > in the eyes of Wang Yanpei, a boy born in the 1980s, Zhang Lan is a few years old, but he is an "elder generation" in e-commerce.

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"P", "our fur and fur products have been doing well in the traditional wholesale and retail channels. The factory has been running around" full of children "and there is almost no" spare time ". Nevertheless, we still feel strongly that it is urgent to occupy a place in the field of electronic commerce in addition to entity management.

Currently, Xinji's a target= "_blank" href= "//www.sjfzxm.com/", "dress less /a", director of e-commerce, Wang Yan Pu, said that the key now is suffering from inexperience, lack of direction, and lack of talent, so we can only hurry.

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< p > during the interview process, enterprises like Wang Yanpei who are full of "electric shock" appeal are everywhere. They have changed their fear of attacking the entity store business. Now Xinji's < a href= "//www.sjfzxm.com/news/" > leather factory < /a > has been closely following the changing trend of consumption.

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< p > "compared with Hangzhou, Haining and other countries, the leather industry entities and electricity suppliers have developed better. Xinji's leather industry has started late in e-commerce, but as China's largest leather and leather production base, strong tanning ability and leather production capacity have enabled Xinji to have the advantage of developing e-commerce. Therefore, it is very important to accelerate the integration of county economy and e-commerce in a high starting point, high standard and high level."

Zhang Yongxin, deputy general manager of Xinji International Leather City Co., Ltd.

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< p > < strong > zero to whole Tuen Tuan development, pushing forward on the electronic business platform < /strong > < /p >.


< p > "now more than 20 thousand square meters of office area is being renovated, the design is settled in more than 100 enterprises, and it has all been booked up. The number of users registered in Xinji international leather city network has reached more than 500. In the middle of July, the base enterprises will be allowed to enter, and will be open in mid August."

Xing Xiangyuan, director of the business base, said.

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< p > it is understood that Xinji's "a href=" //www.sjfzxm.com "International Leather City" /a "e-commerce center" is borne by Xinji International Leather City Co., Ltd., which is responsible for providing official online shopping platform, supplier and business enterprise docking platform, talent delivery platform, product design and research platform, quality assurance platform settled by quality supervision departments, logistics platform integrated with third party logistics, graphic platform, etc.

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< p > "the biggest characteristic is to turn zero into whole, and change the past enterprises to fight alone to develop together."

Zhang Yongxin said.

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< p > take the logistics platform which is closely related to the cost of enterprises. In the past, enterprises themselves, whether entity or electronic commerce, are looking for express companies, and now they are unified and integrated third party logistics companies, unified distribution, and a unified preferential price for large customers.

"At present, many express companies such as Shun Feng, Tantong and Shentong have taken the initiative to come to the door. Shun Feng has even proposed the intention of building a logistics warehouse in depth cooperation."

Another leader of the leather city business base, Qin Dong, said.

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< p > "after entering the base, our logistics cost can be reduced by half."

Zhang Lu Yin added.

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< p > < strong > conformity resources break through the original radiative radius < /strong > /p >


< p > "the biggest breakthrough of e-commerce is to break the traditional concept of" business circle ", so that the radius of pactions and services will expand indefinitely.

Zhang Yongxin said that the radiation radius of Xinji international leather city is also 300 km, and the more than 1700 merchants who settled in to expand the market and expand their influence must make good use of e-commerce platform.

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< p > the author enters the keyword "Haining fur coat" in Tmall mall, and there will be more than 8000 items, but the "Xinji fur coat" will not be able to search for any commodity.

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< p > "it is undeniable that the brand characteristics of" a href= "//www.sjfzxm.com > Xinji leather < /a > are not obvious enough, and the consciousness of" Xinji leather "brand is still not yet mature.

Wang Yanpei said, but on the basis of the strong leather industry in Xinji, with an e-commerce business base to integrate multiple resources and co marketing and promotion, the brand effect of "Xinji leather" will inevitably spread like a ripple.

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< p > now, the international leather city network has been launched and is in commissioning stage; the international leather design network and the international logistics information network are being built; the overall planning plan and the construction plan design of the electronic commerce center office building, which will be built in Leather City, will be in progress.

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< p > "the future Xinji will be built as an international leather information technology, an international leather culture and art and a Chinese leather net business base city, and a national leather culture demonstration park, striving to create the largest leather Electronics Industry Park in North China."

Zhang Yongxin said.

< /p >


< p > it is worth mentioning that in the development of international markets, the Russian version of the international leather city network built in Russia by the team of MBA lecturer of Yekaterinburg University of Russia, Alexei Izzie Maj Love, is designing the overall framework, and the cross border payment function will be realized after the website is completed.

< /p >

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