Chongyang Old Consumer Market Is Insufficient

"P > 38 women's day, June 1 children's day, and even" exotic "Valentine's day, Christmas day, etc., all major shopping malls have launched large-scale promotional activities, attracting many customers to rush to buy stores.

According to this customary thought, Zou Huan, who lives in Junyi Jiangnan District in October 12th, is going to the mall to turn around and take advantage of the Double Ninth Festival shopping mall. She will pick up a piece of "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a for the birthday party at the age of 60.

She could be disappointed by wandering around.

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< p > < strong > traditional stores: less sales promotion for elderly brands, < /strong > < /p >

< < p > > in the shopping mall of Shanghai city on the southern coast of Bailian, Zou Huan found that in other festivals, the shopping center promoted the promotional poster early. The atrium of the 1 floor will also be filled with various promotional products. But today the whole shopping mall did not have any activities for the Double Ninth Festival. She stood on the first floor shopping guide diagram and looked at it, and found that there were fashionable men's wear, women's wear, sportswear, children's clothing, etc., that is, there was no old a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >.

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< p > thought and thought, Zou Huan decided to go straight to the local stores that Chongqing people like to visit. The new century department store Jiangnan commercial capital, when they saw the big publicity poster of the store before selling the "Double Ninth Festival", Zou Huan still had a good laugh and felt that he had finally found the right place.

From the first floor to the four floor, you can't see any elderly people who sell "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" until the 5 floor. Finally, we can see the sale of old age costumes.

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Zou Huan was unable to find any clothes suitable for her mother's birthday dinner. The waiter said that there were only 3 brands that were involved in the sale of the floats, and many of them were commodities that were missing from the old money last year. She suggested that Zou Huan should choose the P.

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< p > there is also a special area for the sale of clothing for the elderly. Zou Huan had never noticed before, and in the past, found that there were only 4 brands in the so-called clothing area for the elderly.

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< p > salesperson said that in this store, the business income of elderly clothing is about 5 to 60 thousand a month.

For the entire shopping mall, this data is obviously insufficient to support the mall to open up more places to sell clothing for the elderly.

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< p > reporter survey found that in addition to the elderly clothing, supermarkets, home appliances stores, there is almost no special Chongyang Festival launched large-scale promotional activities.

In Jiangnan Shangdu life hall, only some elderly people, such as high calcium milk powder, black sesame paste, oatmeal and so on, are put together to reduce a little price for promotion.

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< p > < strong > online shopping mall: rich variety and affordable price < /strong > < /p >

< p > unlike Zou Huan's experience, Yan Qinling, who worked at the University of Commerce and industry, ordered a lot of things for her 67 year old mother in October 12th: silk dress jacket, massage foot bath tub, soft bottom flat heel < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, but these are all she ordered on the shop. "We have a QQ group. We found on the Internet that there are suitable online shopping products to send addresses to each other. Is it not the Double Ninth Festival?"

Yan Qinling said with a smile.

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< p > reporter opened a well-known online shopping mall, found that the mall opened the "parents' cotton padded jacket" plate, gathered all kinds of middle-aged and old characteristic shops, clicked in, clothing, shoes, small household appliances, massages, tonic and other kinds of complete, and these shops basically carried out promotional activities for the Chung Yeung Festival, a lot of discounts reached 4, 50 percent off.

A coat with a price of 325 yuan and a discount of 105 yuan for the Double Ninth Festival was purchased by more than 500 people on the same day in October 12th.

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< p > reporter found that only for elderly women's clothing, the style of online shop is quite different from that of traditional stores.

The reporter consulted an online shopkeeper on the grounds of buying clothes for a 60 year old mother. The shopkeeper recommended a Korean style long sleeved windbreaker with a hat directly. The shopkeeper said that the monthly sales of the clothing were tens of thousands, and many customers showed that the dress that the mother wore on this fashionable fashion looked younger and more spiritual.

However, the shopkeeper also admitted that most of the buyers were young people because they could not use computers or online banking payment.

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