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In 2013, Nearly Half Of The World'S Luxuries Were Bought By Chinese.

2013/11/15 13:37:00 25

Luxury GoodsChina Luxury GoodsWealth And Quality Research InstituteSunset Industry

< p > > a href= "http:// China luxury goods >" China luxury goods < /a > Market Research Institute of wealth and Quality Research Institute released the "China luxury report" in Shanghai on 14 th. In 2013, the total consumption of luxury goods in China will reach US $102 billion. In that year, the global luxury market will reach a record $217 billion, which means that the Chinese will buy 47% of the world's luxury goods. China is also the undisputed largest customer in the global luxury market.

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Although the global luxury market is facing a lot of pressure in 2013, the annual growth rate is expected to reach 11%. In this regard, China has undoubtedly contributed a lot, according to the survey by the P wealth Research Institute.

China's luxury goods market is divided into two parts: local consumption and overseas consumption. In 2013, the domestic consumption of China's luxury goods market will reach US $28 billion, with an expected increase of 3%. Overseas consumption will be further increased, reaching 74 billion US dollars, and the sum of two people will add up. The total consumption of luxury goods in 2013 will reach 102 billion US dollars, or about about 600000000000 yuan.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Zhou Ting, Dean of the Institute of wealth quality, /a, said that the capacity of China's luxury market is expanding, but its growth rate is slowing down.

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< p > research finds that the growth of the global luxury market is mainly due to the growth of new consumption power and the increase of new market and new store. Even if the number of stores is controlled by major luxury groups, the average store growth rate of luxury brands in 2013 will still reach 9%. These new stores attract luxury origin consumption and further increase the consumption of luxury goods in Europe and America.

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< p > this phenomenon is particularly prominent in China.

In 2012, Chinese luxury goods accounted for 40% of the total consumption in Europe and the United States. By 2013, the luxury consumption reached 80% outside the mainland. Due to the influence of overseas tourism, domestic and foreign price differentials and RMB appreciation, China's luxury consumption outflow became increasingly serious.

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< p > research also found that the popularity and fashion of < a href= "http://sjfzxm.com/news/index_s.asp" > luxury brand < /a > have been greatly strengthened.

With the gradual growth of consumers and the improvement of information pparency in commercial society, the premium space for luxury goods has been further reduced, and more and more consumers are unwilling to pay for it. "Paying attention to cost performance" has become a major challenge for luxury brands.

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< p > in the development of the global luxury market, a gratifying phenomenon is that some Chinese brands have begun to have certain market size and competitiveness, and many Chinese enterprises and entrepreneurs have been more involved in the stock market and acquired foreign luxury brands.

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< p > in addition, the < a href= "http://sjfzxm.com/news/index_s.asp" > China (Shanghai) free trade trial zone < /a > was set up at the end of September. It is also regarded as an opportunity for international luxury brands to enter China.

Zhou Ting believes that the Shanghai free trade zone provides a more convenient platform for the front end supply chain of luxury goods, but it is not a "benign signal" for the "tax-free" industry. The resulting decrease in the price of luxury goods will, to a certain extent, make the "tax-free" industry become "a href=" http://sjfzxm.com/news/index_s.asp "sunset industry < /a >".

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