Shanghai International Brand Shoes Exhibition Will Enable International Shoe Products To Enter China.

< p > in mid October, Marco Voltan, a shoe maker in Italy, came to China for the first time to attend the Shanghai Shanghai theMICAM shoes exhibition.

As president of VOLTAN company, he runs a brand of handmade shoes with a family history of over 100 years. The MICAM Shanghai, as the first global sub exhibition of the MICAM in Milan, has given him and his brand an opportunity platform to enter the Chinese market.

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< p > < a href= "//www.sjfzxm.com/pioneer/" _xhe_href= "//www.sjfzxm.com/pioneer/" > Marco Voltan < /a > is very familiar with the Milan international shoes exhibition. VOLTAN brand has participated in this famous international shoe trade exhibition for 15 years.

Today, 90% of VOLTAN's shoes are sold outside Italy, from Nordic Europe, the United States, Australia to Japan, the largest market in Europe, and seventy thousand or eighty thousand orders per season.

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Compared with Europe, the order from P is still very small.

Marco Voltan said that at present, VOLTAN has two Chinese customers, among whom the clients from Shenzhen are acquainted at the Milan exhibition. Another dealer in Nanjing is acquainted through friends, and the cooperation time is not long.

However, the Shanghai international brand footwear exhibition has given him more opportunities to engage and exchange with more Chinese buyers.

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< p > < strong > digital integration into exhibition operation < /strong > < /p >

The "P > the MICAM Shanghai autumn exhibition has an exhibition area of 15 thousand square meters, and there are more than 260 exhibitors at home and abroad. Over 80% of them are from other major footwear manufacturers outside China, including Italy, Brazil, France, Portugal, Spain, the United Kingdom and so on.

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< p > as the strategic partner of Shanghai fashion week, the the MICAMshanghai autumn show attracted not only the retailers, distributors and shopping malls from mainland China, Hongkong and Korea, but also more than 300 buyers from Greater China VIP invited to the exhibition.

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< p > Italy country < a href= "//www.sjfzxm.com/news/index_x.asp" _xhe_href= "//www.sjfzxm.com/news/index_x.asp" > shoes > /a > Manufacturers Association chairman Cl e t oSagripanti is the facilitator and advocate of the exhibition.

He said that through this platform, Chinese buyers, retailers and fashion people can understand the latest trend of shoe popularity in the world, and international brands can also find partners to enter the Chinese market through multi-media channels such as physical stores and online stores.

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For P, digitalization is integrated into all aspects of the exhibition's operation.

In addition to official websites and official micro-blog, the exhibition organizers also set up LinkedIn groups for buyers and professional shoe carriers at home and abroad, including professional discussion forums.

A series of conferences and events on hot topics such as shoes, fashion and accessories, retail and other industries will be held during the exhibition, including more than 10 seminars: "fashion buyers entering the mainland of China", "retail and fashion in the mainland of China: trends and opportunities".

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< p > this exhibition shows 2014 series of spring and summer shoes. The characteristics of men's shoes are integration of formal and sporty style, simple design, plane decoration, geometry, environmental protection details, fashion trends and fashion elements of women's shoes, including color diversity, neutral wind, mixing and "healthy" elements, mixed ornaments, unique elegance, etc.

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< p > < strong > China is the seventh largest export market of footwear industry in Italy < /strong > /p >

< p > according to the annual analysis report released by Italy Footwear Manufacturers Association, the export volume of Italy footwear industry to mainland China and Hongkong region has increased by 27.6% in the background of the decline of Italy footwear industry in 2012.

Mainland China and Hongkong have become the seventh largest export market for footwear industry in Italy, with export volume reaching 336 million euros in 2012.

In the past 4 years, Italy's footwear exports to China have increased by 2.5 times.

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< p > according to the preliminary statistics released by the report, the total output value of Italy footwear industry in 2012 is 7 billion 100 million euros, which is about 1.4% lower than that in 2011. In the same period, the number of footwear production dropped by 4.1% and fell below 200 million pairs.

But the footwear industry in Italy played a positive role in the national trade balance in 2012, achieving a trade surplus of 3 billion 810 million euros, an increase of 12.6% over the same period last year.

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< p > the top six markets for footwear exports in Italy are France, Germany, the United States, Switzerland, Russia and the United Kingdom, with an average export price of 35 euros per pair.

The average unit price of footwear exported to Italy is the highest in mainland China and Hongkong, 98 euros and 104 euros respectively.

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< p > < strong > introducing more potential brands: < /strong > /p >

< p > > a href= "//www.sjfzxm.com/pioneer/" _xhe_href= "//www.sjfzxm.com/pioneer/" > Cleto Sagripanti < /a > the chairman said: "through the first the MICAM MICAM exhibition held in April this year, we found that some creative and potential brands are also very popular.

So, in the second session, we introduced more brands, because we think mature brands are important, but training the next Salvatore Ferragamo is more important, especially in China's market.

In the Chinese market, we are looking at the middle and high-end fields.

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< p > the Italy Foreign Trade Commission (ICE), as a partner of t h eMICAM Shanghai exhibition, is actively involved in inviting VIP buyers in Greater China.

Compared with the first the MICAM Shanghai Exhibition held in April 2013, the number of professionals from mainland China has increased significantly, showing their interest in Italy shoes.

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"P >" Antonino Laspina ", the chief representative of the Beijing Representative Office of the Italy Foreign Trade Commission, said that Italy, as the world's high-end leather shoe industry, has always been the leading shoe industry in Italy.

He also stressed: "the MICAM Shanghai is a multi-party cooperation platform, we must ensure the rights and interests of each party, especially the brand side.

Now, the relevant departments in China have begun to attach importance to the protection of intellectual property rights, and have begun to take measures to crack down on illegal copying.

Chinese consumers have also become smart, and now they are more concerned about quality. "

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< p > it is learnt that in order to meet the needs of the market, the Milan international shoe exhibition decided to determine the time of its 2014 exhibition in advance so as to provide ample time for its global sub exhibition schedule.

The second exhibition of Milan international shoes exhibition, the New York branch exhibition, is also in the preparation.

The third the MICAM Shanghai will be held next from March 26th to 28th at the Shanghai Exhibition Center, Shanghai international brand shoes exhibition.

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