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Qing Dong'S Reflections On Millions Of Clothes And Millions Of Brands

2014/1/22 16:16:00 82

Recently, near the eve of the Spring Festival, many websites, such as NetEase, popcorn net and Shaoguan news network, have exposed Qing Dong's overcoat and millions of other costumes, and other star's high-end costumes are amazing prices. This incident has caused many netizens' surround and emotion. Some consumer groups under the network, especially the female consumer groups, are even more surprised and controversial. Do not know whether they really envy the luxury life of celebrities or sigh the expensive price of some famous brand products in China and even the world? p

indeed, all kinds of products in China, like new materials, new technologies and new technologies, sprang up like the mushroomed bamboo shoot, and let more consumers have the choice. All consumers choose commodities according to their family conditions, income levels, and even personal preferences.

Designers in China and even the rest of the world, as well as clothing manufacturers, are also struggling to meet the needs of different customer groups and create colorful products to win more consumers' favor.

while many consumers purchase products, the most important concern is the price, quality, style and fashion elements of clothing. Especially in the "ancient times", the sense of vanity has lurked in some consumers' minds. So, the high price has become a label that indicates whether the person is rich and noble. People are keen to purchase high-end luxury goods to pack themselves, showing themselves more rich, more beautiful, more attractive or more attractive.

But why is it so expensive for every so-called luxury luxury clothing? It must give consumers an expensive reason.

it is reported that every year, Paris's "a href=" //www.sjfzxm.com/news/index_c.asp "fashion" /a "week" will become the most gorgeous stage in the world. The top brands, the most famous models, together with the editors of fashion magazines and the critics of the fashion industry, are gathered to announce the trend of fashion to the whole world.

Someone once described the show as lively as "Star Avenue". If you want to make your brand luxurious, start with a luxurious conference. Fashion promotion conference, this kind of publicity can not be achieved by advertising.

So every time the Oscar awards ceremony is held, there will be a war of hype.

This means that the price of an expensive garment is expensive.

there is a great relationship between the first factor and speculation. Some people say, "it is not always easy for a consumer to buy a product that is not essential if it is bought at a price of several times or even one hundred times the price of ordinary products. It is not only easy for consumers to feel value for money, but this value is embodied not only in the product itself, but also in the spirit embodied in the product. Luxury is to provide more enjoyment than material itself.

What is the content of this so-called rich enjoyment? Once a consumer said to me, he said: "his understanding of the price of expensive clothing is that many clothes are not really in the material and workmanship of clothes, but rather a design concept of clothing designers. On the basis of innovation wisdom, the clothing designed by excellent designers or especially famous designers, and the clothes designed by the general grass roots designers may be very different. So the second factor of expensive clothing is also related to fashion designers.

furthermore, some durable consumer goods such as clothing, how many needles per inch, and how many processes have been passed are the key points of marketing appeal. The technology of luxury clothing must be meticulous and meticulous, and if the pure elements integrated into the traditional handicraft are in it, luxury buyers will directly associate this meticulous process with high quality.

Sometimes it becomes the result of understanding the long live.

For example, the pattern on a beautiful skirt, the clothing made of the pattern of machinery and equipment may be cheaper, and artificial embroidery or a stitch of stitches will be incorporated into the elements with high labor costs. The clothing will be more expensive, and how to make the value of luxury goods most intuitionistic, so that the high price of luxury goods is still a long way to go.

Besides P, luxury goods must be unique and can not be duplicated. This is also the unique value of luxury brands.

As we all know, Rolls-Royce represents honorable. Armani refers to simplicity. LV symbolizes classics. Jaeger Le Coulter table is the pronoun of accuracy. This is the result of marketing. These qualities may not be absolute, but they must be deeply rooted in the minds of consumers.

The marketing process of luxury goods is the process of constantly strengthening this unique quality.

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"P >!! --EndFragment--" remember that many people in life call those who wear expensive a href= "//www.sjfzxm.com/news/index_c.asp" luxury goods less than /a dress will be called "show off the rich" or "people who savor and enjoy life". In fact, more luxury consumers in the world prefer their favorite brand to taste, and do not like to be called an upstart.

However, while keeping a low profile, he also hopes to make people understand the luxury implication of his consumption. The reason why some people like to comment on this matter is that the following is a piece of evaluation for reference: that is, luxury marketing needs to strike a balance between "highlight" and "low key". In other words, the so-called "low-key luxury".

If there is no communication, the brand spirit can not be understood, and can not be sold; if the spread is widespread, the brand depreciation will be counterproductive.

The top luxury goods are spread by word of mouth, and the public's luxury goods are sold in magazines and circles, and if they are on TV advertisements, they are not far away from the mass brands.

Don't sell P. Any promotion and sales promotion will hurt the brand, especially in the field of luxury goods.

If your brand is on sale rather than in the collectors' market, the brand will be in bad condition.

In order to maintain their noble posture, luxury goods always maintain a "pull" posture.

Most luxury goods are limited in production and maintain their noble posture to attract consumers, though consumers do not know how much you have produced.

How much recognition of the above paragraph has yet to be proved, is there really any reason? It depends on what kind of people think.

A senior luxury marketer once said, "if a person walks into a store, don't try to approach him in any way, you can express your enthusiasm, but don't get too close. It's appropriate to maintain a distance of 1 meters or more.

When a customer asks for a demand, he needs professional answers rather than exaggeration.

it can be seen that not only do we need to make a noble gesture in marketing, but it is also true in the storefront?? this method can really work. I personally think that it is not a panacea, because if you are like a proud princess, you constantly show your noble attitude, so you can not get close contact with customers (God), then how will you really win the hearts of customers? And there are some customers who buy such accounts, and some customers do not buy them at all.

"P," and now, back to the theme of the introductory remarks, Qing Dong, a netizen in Shanghai and other places, thinks that "it is very unrealistic for a normal person to earn money to buy millions of clothes that are priced at this price. China is still a large group of low income groups. Some people even earn money from buying clothes for a lifetime.

这种奢侈品完全是为了个别个体富裕人打造的专款专项服饰，无法走入大众民众的真实生活中去，有太多的工薪阶层只能是“望衣兴叹”，更是一种可意淫不可获取的产物，无论这种服装如何炒做?如果展示其产品的昂贵价值?在百姓眼里它就是一件“炫富“的标志品之一，我们的服装厂家以及商界人士又如何去改变很多百姓对此类产品的固定模式式的看法呢?毕竟众多网友还是认为这种大衣充其量不过是价值一万的大衣而已,如果销售到上百万那就是为服装界作贡献，更有网友排斥观点的认为：“还有不知所为的名牌包包,一个破包钱值不了那么多的钱.在包上的附加值太多了，最大的赢家——卖家数钱数到抽筋，钱多人傻，其实一个百万的包包价值不超过一万，包奴、衣奴们只能小心的用和穿，然后被人观赏。”

especially some animal protection associations and caring people are against the actions of various a href= "//www.sjfzxm.com/news/index_c.asp" > Real Fur "/a" overcoats, which are made of animal hair. This clothing is generally very expensive. After making this material, it is also criticized by some people who care about animals. It is a difficult problem for the clothing industry to solve the difficult questions. How can we really solve this problem? How to make all kinds of people in the community satisfy the price of expensive or cheap clothing with a satisfactory and recognized attitude? It is indeed a matter worth pondering.

The product that wins more consumers is the product that really wins the world. What is the brand? What is the real brand? It is not the size of the quantity, nor how expensive the price is. It is the weight of the people's hearts. It is the true recognition level of the ordinary people. It is true that only the majority of people are willing to buy the product in good faith, and is willing to persevere in this product for a long time. It is forever to love it and to wear it with personal experience. It is a real good product to be invisible and willing to use its own body as a carrier to volunteer for its product advertising. It is the real brand product that is the real priceless treasure created by the real winner. More than P, our clothing industry must consider the mass group, not the so-called individual or minority people's feelings.