Dongguan Houjie Shoe Machine Enterprise Leveraging Its Brand To Overseas Market

< p > under the severe economic environment, "a href=" //www.sjfzxm.com/news/list.aspx Classid=101112107101 "> Houjie Town" /a ", the foreign trade economy of the town still keeps on the contrarian growth, and the momentum is very swift and violent.

In the first half of this year, the export volume of the whole town increased by 60%, ranking the first in the whole city.

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In the first half of the year P, the total export volume of our town rose sharply with the support of Samsung, Chuang Ke, Tyco and other leading enterprises.

At the same time, many small and medium-sized enterprises also accelerate pformation and upgrading, expand export market through brand export, and increase export share.

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< p > with the pfer of labor-intensive industries to Southeast Asia and other countries, the products of some supporting suppliers of enterprises have also been exported to other countries. Like this shoe machine enterprise, the export volume in the first half of this year doubled.

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< p > this year, the name Ling technology has rapidly opened up foreign markets with orders from manufacturers such as Nike and Adidas, known as a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > footwear brand /a.

At present, the company has shifted from domestic sales to internal and external sales, and its self-developed shoe machines are exported to more than 10 countries and regions such as Brazil and India.

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Wang Jingwen, general manager of Dongguan name Ling Industrial Automation Technology Co., Ltd., said that before, they were 20% of the exports in proportion, 80% of domestic sales, now slowly adjusted to 40% exports, 60% domestic sales, and may be more in the future.

Now, the shoe machine of Dongguan Houjie is turning to globalization. It is an opportunity for them to go out and sell the brand of Dongguan shoe machine and thick street shoe machine to the whole world at this time.

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< p > according to the latest data, from 1 to June, the total import and export volume of the town amounted to US $6 billion 829 million, an increase of 67.1%.

Among them, the total export volume was 4 billion 197 million US dollars, up 60.7%, and the increase was 61 percentage points higher than the whole city. The total export volume and growth rate were the first in the town street.

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< p > at present, China's shoe making machinery enterprises are mainly distributed in Wenzhou, Guangdong, Fujian, Jiangsu and other places.

Among them, the number of enterprises in Zhejiang, Guangdong, Fujian and Jiangsu accounted for 90%, and sales accounted for more than 90%.

Guangdong, Fujian and Zhejiang's three shoe machine production bases have been exported to Europe, Southeast Asia and so on.

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< p > experienced three stages: manual operation in the 80s of last century, imitation in 90s and independent innovation in the new century.

Although compared with foreign countries and the Taiwan region of China, Dongguan Houjie shoemaking started late, but in 1990s, with the slogan of "the two venture" put forward by Dongguan municipal government, private capital invested in < a href= "//www.sjfzxm.com/news/list.aspx Classid= 101112107105" > shoe making industry < /a >, and many new shoe factories were built and expanded. The shoe machine market was rapidly warming up, which promoted the flourishing development of shoemaking industry.

With the explosive growth of shoemaking industry, the number of shoe machines in Houjie is increasing, and the scale of production is gradually expanding, and the marketing is maturing.

Later, some enterprises took the lead in introducing the Italy design and technology concept, so that the technical content and grade of shoe machine products could be improved rapidly.

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< p > by the 90s century Houjie Town in Dongguan and even a large number of small shoe factories in China and the stimulation of some old factories to expand production lines, shoe machine enterprises with low thresholds have sprung up.

Due to the lack of detailed market research and unrestrained increase in output, many enterprises ideally overestimated the market share of products and the bright prospects for development of enterprises, which eventually resulted in a serious market overcapacity and overcapacity.

The weak market at that time determined that enterprises could only reduce capacity and gradually digest inventory.

Too much inventory has nothing to do with the risk of breaking up the capital chain of the enterprise, but the inventory has been digested for almost two years.

After the storm, even if the market has normal production demand, enterprises can not supply in large quantities in the normal production cycle, which directly leads to the difficulty of supply.

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