Teach You How To Open A Children'S Clothing Franchise Store From Seven Aspects

　　 Market analysis:

　　 Children's clothing It is a necessity as well as a commodity with strong repeated consumption. First, the baby grows fast and needs to be replaced constantly; Second, friends and relatives often choose clothes when giving gifts; Third, clothes are indispensable during the holidays; Fourth, the variety of children's clothing styles can easily arouse mothers' shopping desire.

The profit of children's clothing is relatively high, generally 45% off for purchase, and nearly 70% off for sales. In addition, there are many varieties of children's clothing, and consumers cannot make obvious price comparisons, so the shopkeeper can easily take the initiative!

One set for birthday, one set for 61 days, two sets for Spring Festival and two sets for weekdays. At least six sets of clothes are required at the end of a year. The average consumption per person is up to 600 yuan based on the average retail price of 100 yuan for one set of clothes. With the increasing demand for quality and brand, this figure will certainly become higher and higher!

　　 What brands are there:

　　 Peckrandy Babu Dou, Barabala, Baby Showroom, Twelfth Hi, Watermelon Taro, Shubileva, Yado, Dingdangmao, Qicai Cloud Cart, Piglet Banner, Growing New World, Ligao, etc.

　　 Business area:

Children's clothing wins by style and price. The size of the store is not high, and it can open a store at least 25 square meters.

　　 channel for stocking of goods ：

Basically, there are children's clothing wholesale markets all over the country! Children's clothing is not like baby products, which can be delivered by the distribution center. Because the styles are updated quickly, the owners of children's clothing must purchase their own goods.

　　 Competitive environment:

Because the entry threshold is low, there are many competitors operating children's clothing stores, but most businesses are ordinary, and only a few stores can become top representatives. It is not limited by the capital situation, but the purchase of children's clothing needs special judgment, and the owner needs to have a prepared observation of the style, color, price, consumer psychology, At the same time, it also needs to have a sharp promotion ability, so ordinary owners can't do it! If you have less of the above abilities, you should be more careful to intervene in the children's clothing industry!

　　 matters needing attention:

Product backlog is the most important problem for children's clothing stores. Many stores lose money due to product backlog. Many stores do not lose money, but only earn a pile of backlog goods.

　　 Two options:

If the local consumption ability is strong, people have a high degree of brand recognition, and the shopkeeper is not proficient in clothing, it is necessary to consider doing a single brand, taking the alliance route, and exploiting the market with the help of the manufacturer's strength; If the local consumption capacity is ordinary, there is no brand, and it is only more suitable for a variety of product management methods; But there is a premise that the owners should know well: brand consumption is an inevitable trend!

The cause of children's clothing is booming. How to open a good children's clothing store has become a fashionable topic. It goes without saying that the quality and style must have characteristics, which can attract people's attention and make them want to buy.