The Textile And Apparel Industry Has Entered A Moderate Growth Period, But The Situation Is Still Not Optimistic.

< p > "in recent years, the clothing brand has begun to change its shop color, and the phenomenon of shop closure has continued to spread to the size and brand, and there is no sign of improvement.

Serious observation will find, cause the reasons for the store: 1. a bunch of bee crowded together, competing to raise the rent; 2. shop size is different, SKU difference is too big; 3. different brand positioning of the business circle adaptability problem; 4. hardware decoration image change over frequency, cost amortization too high; 5. commercial real estate < a href= '//www.sjfzxm.com/news/list.aspx? ClassID=101112107101 > > rent bubble < /a >.

Cheng Weixiong, executive director and general manager of Yalu holdings, wrote on his personal certified Sina micro-blog.

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< p > as Cheng Weixiong said, since 2012, clothing enterprises generally have problems such as tight cash flow, declining profits and increasingly prominent contradictions among dealers. The traditional business models of garment industry are facing major challenges. Closing stores and discounting inventory have become the most direct manifestation of the apparel industry.

This situation lasted until 2013. This year, "Guan Dian" is still the key word in the clothing industry. In 2012, Giordano closed 163 stores in the mainland, and closed 7 stores in the three quarter of 2013. As of the first half of September 30th last year, 503 stores were reduced in Boston, and seven in the first half of last year. The number of shops in China decreased by 152 in the first half of last year, and the six famous domestic sports brands such as Anta, a href=, //www.sjfzxm.com/news/list.aspx, ClassID=101112107108, PEAK, /a, XTEP, Lining and so on, and 2249 in the first half of last year.

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< p > > specifically, in 2013, the domestic garment industry showed three characteristics: many garment enterprises entered a moderate growth period from the high growth period of previous years, especially the performance of large garment enterprises basically no growth, even if the growth was less than 5%; the M & A events increased, whether it was the acquisition of domestic enterprises or foreign enterprises, the essence was to leverage the third party resources by means of capital, in order to achieve breakthroughs in the moderate growth period; from the "discount platform" to "an important sales channel", the idea of electric business was more calm, and made a lot of marketing schemes.

Shoes and clothing industry researcher Ma Gang analyzed the China Economic Times reporter.

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< p > Ma Gang believes that the clothing industry in 2013 will have a great impact on the trend in 2014.

At present, the moderate growth period of the clothing industry is relatively long. Not only 2014, 2015 and 2016 are still at this stage, but this is determined by the commonality of industrial upgrading and pformation.

For garment enterprises, the old routines such as crazy shop and Bo eye marketing have not stimulated the growth of garment enterprises' performance. The new growth will be achieved through the acquisition of other brands or channels, and the deep integration of the Internet with other new business models.

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< p > in fact, the garment industry has shown this trend in 2013, such as Metersbonwe, Pathfinder, etc., all test water < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107105" > O2O < /a >, Semir cooperate with many foreign brands to introduce products into the Chinese market, and more and more Chinese designers create their own brands and online stores.

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< p > besides, there is another notable trend that clothing companies have put their eyes on the three or four line cities.

Cheng Weixiong also wrote in his micro-blog: the three or four line market is the real Chinese market, with high-end consumption of local tyrants, but more popular consumption. In the future, the mainstream market of supporting mass brands is bigger and stronger in the three or four line, while the second tier market will become more and more internationalized, and good image is a good choice.

Efforts to study the three or four line market needs, to meet the three or four line market brand spring has not really begun, for low value oriented wholesale brand, premium space will narrow.

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