Dialogue Designer Fashion Relaxation

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< p > characters: Zhang Chi, born in Beijing, China's famous menswear "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a ".

At the age of 16, he studied fashion design in England and Italy, and graduated from Italy IstitutoMarangoni (Maran Oni a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Design Institute), earning a master's degree in fashion.

After graduating from the Energie brand in Italy, he founded the first studio in London in June 2007 and began selling his own brand name -ChiZhang.

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< p > History: in August 2007, the first fashion series was published in London, named RockSpirit, which was sold in fashion stores in London, CoventGarden, Soho, brickline and many other fashion spots.

In September 2008, a studio was set up in Beijing to shift its focus from London to Beijing, fashion designer's Fashion Designer Award 2009.

Danish famous fashion brand ECCO walks Fashion Designer Award.

In October 2009, Zhang Chi, representing China, was invited to sell 2009 autumn and winter clothing series in Berlin by European GaleriesLafayette.

2010 happy male dresses modelling chief designer.

Many works have been published in fashion magazines at home and abroad.

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< p > < strong > > How do "gas masks" become brand symbols? < /strong > /p >

< p > reporter: Hello, Zhang Chi, your recent design of your sweater has used many "gas masks", "flowers", "metals" and other elements, especially the image of gas masks, which seems to have been the focus of your autumn and winter show in 2011.

What are the Inspirations of these elements and what kind of design ideas do they want to convey? < /p >

< p > Zhang Chi: in 2011, the series was inspired by "destruction of the earth". Because of the disharmony between man and nature caused by over exploitation of nature, war, and so on, people thought of letting each model walk out with a gas mask.

Unexpectedly, in the next two years, haze in many cities of Beijing and Shanghai is getting more and more serious.

The idea I want to convey is to appeal to everyone to cherish the environment we live on, not just air.

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In the beginning of 2013, P thought that he should have a symbolic symbol, which could represent my own, so he thought of the mask.

It took me more than 3 months to fashion the mask.

Because the mask is rather stiff, and it's not very fashionable. It's cool, but it's far from fashion.

This is different from the skeleton. Skeletons and flowers make the picture very interesting.

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< p > reporter: how does it manifest itself in this series of designs? < /p >

< p > Zhang Chi: this series, each < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > is a story I am talking about, expressing my views on the society, mainly around the theme of cherishing the environment.

For example, there are diamonds on clothing, diamonds represent money worship, and we earn money by overexploiting the natural environment, ignoring the environment's renewability.

We have gained wealth, but what have we lost? Behind the mask, the flowers are all dark. Using dark colors to represent everything has no color. Do we really need to wear masks to breathe such air? There is also a sense of distance between people and the inequality caused by the gap between the rich and the poor.

I want to express some of my ideas through the carrier of clothing.

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< p > reporter: before I heard that this series of sweaters, part of the proceeds from every sale will be donated to the environmental protection agency. How is the process going now? < /p >

< p > Zhang Chi: we are proceeding step by step. After planning the Spring Festival, we use the money we collected to plant trees, and put this matter into practice to make a little effort to greening the air.

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