Many Clothing Enterprises Try Water Micro Payment

< p > < strong > Jinyuan seven wolves access WeChat payment < /strong > /p >

As early as last April, Jinyuan < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > signed a settlement agreement with Tencent micro shopping, and in June, the "WeChat" public account of Jinyuan dress has launched a micro shopping shop.

After nearly eight months of operation, recently, Jinyuan dress announced that it has access to WeChat payment in micro shopping, and has selected hundreds of terminal stores from all the stores to complete the O2O layout.

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< p > according to Tang Zhongchuan, director of micro shopping at Jinyuan dress, WeChat shopping guide is one of the biggest features in the O2O store of Jinyuan clothing. It takes the WeChat shopping guide two-dimensional code as the medium, and links the brand merchandise, shops, shop assistants and consumers. It provides the professional matching while solving the needs of missing money, lack of color and broken codes, and further optimizes and extends the service scene, effectively improving sales efficiency.

And consumers only need to connect a bank card in their WeChat to complete their identity authentication. They can turn the mobile phone into a purse and complete the fast and efficient payment service without credit card. The whole process is simple and smooth.

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"P" almost at the same time, the seven wolves responsible person also told the outside world that the company WeChat mall has been on-line, the company WeChat client payment platform, the two-dimensional code, the official WeChat platform has been established, WeChat payment function has been opened.

Seven wolves responsible person pointed out that the company has always regarded O2O as the development goal, and the progress is obviously ahead of other listed men's clothing enterprises.

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< p > in addition, Shi Hairong, chairman of the wolf family, recently said that the company will open up the ERP system and VIP system, link offline sales system, e-commerce platform system, official website shopping mall system, and WeChat mall system.

In the company's O2O flagship store, the first floor will be displayed on the first floor. Besides the commodity display, the two floor will set up a rest area of nearly 100 square meters, and gather coffee, book bar, small garden, etc. the third floor is the regional operation management center, O2O pre-sale and after sale, logistics pfer station.

Free wireless network will cover all the shops. The two-dimensional code can be seen everywhere, prompting users to pay attention to WeChat or download the wolf family APP.

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< p > < strong > mobile terminal shopping shows an explosive trend < /strong > < /p >

Jiang Chunmei, director of retail management consulting at Zuo, pointed out that according to the 2013 China Mobile Internet Statistics report released by Analysys think tank, as of December 2013, the number of mobile Internet users in China reached 652 million passengers, far exceeding the PC end users.

"With the drop in the price of mobile terminals and the widespread laying of WiFi, mobile Internet users are showing an explosive trend."

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< p > the vigorous rise of mobile Internet has not only changed the habits of consumers, but also brought new challenges to the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >.

How to adapt to the change of consumers and seize the new opportunities in the mobile Internet era has become a problem that garment enterprises must face. In this respect, the well-known a target= "_blank" href= "//www.sjfzxm.com/", "designer /a", and the fine service of WeChat brand platform, which is worth using for reference, is worth learning from.

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< p > it is understood that Yi has adopted the WeChat service number to build a customer base. Each dress consultant is only responsible for the WeChat services of 30 customers. This customer relationship is more intimate.

Because for many men, it is not easy to ask them to ask someone else about this a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > for themselves.

This service means that consumers have a 24 hour online clothing consultant, making full use of consumers' fragmented space and time's unlimited "high efficiency", taking into account privacy and efficiency.

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< p > some people say that the subversive innovation of Yi Wen lies in pforming the traditional store into the competitive advantage of "customized service". At the same time, it also skillfully butts the traditional high-end sales service and WeChat service skillfully, forming a closed loop of sales. This is also the direction that the traditional retail enterprises should strive to make consumers stay in the shop for more experience, and then encourage consumers to take the initiative to share and establish a long-term trust relationship by enjoying all kinds of convenient and even integrated services provided by the enterprises.

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< p > < strong > circulation industry chain will be changed < /strong > < /p >.

< p > reporter found that the garment industry is just a microcosm of change. More retail brand manufacturers are working to create such a business mode: to enable consumers to maintain a high degree of harmony and harmony in the price system and product services experienced online or offline, and to expand their business channels through experience service, acceptance culture, backward thinking of buying goods.

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< p > recently, the famous tea town of tea industry chain and the relevant responsible persons of Tongan Forestry Bureau of Xiamen signed an agreement to jointly build the experience garden of tea industry and the natural landscape of Forest Park.

In traditional thinking, enterprises usually sell products first, then talk about culture, and make consumers feel a sense of identity through culture. Finally, they provide consumers with good experience and services; instead, let's do experience first, so that consumers can freely eat and drink, and slowly, consumers will accept our culture.

Once the culture is identified, it will identify with our products and eventually purchase. "

Zhang Mulin, general manager of the institution, said.

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< p > the unique identity, instant online and highly interactive characteristics of mobile Internet applications make it more and more closely related to the retail service industry.

People like the quick and substantial benefits of online shopping, but they can not get away from the offline consumer experience.

With the coming of the 4G era, higher bandwidth can provide faster Internet speeds and more stable network quality. Those seemingly impossible things will become possible.

In this regard, industry experts pointed out that with the gradual maturity of the 4G network in the future, consumers will bring greater consumption experience surprises at the same time, it will also bring greater changes and business opportunities to the circulation industry chain.

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