Children'S Clothing Enterprises Regard The Two Or Three Tier City Market As "Xiang Bo Bo".

"P" at the end of last year, after the second child policy fell to the ground, the related enterprises are eager to try, and children's clothing enterprises are the two or three line city market as the cake.

However, some experts predict that the market is likely to expand by only 10% in the future. In order to compete for this small market cake, the competition among enterprises will further intensify. This may make many a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > companies face greater pressure to survive.

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< p > < strong > children's wear enterprise strength < /strong > < /p >

At the end of last year, the decision of the Central Committee of the Communist Party of China on a number of major issues concerning deepening the reform in the third Plenary Session of the 18th CPC Central Committee was clear and clear, adhering to the basic state policy of family planning, and implementing the policy that one side is the only child's couple who can give birth to two children. P

The policy has just been implemented, and all the provinces and cities have taken action.

According to statistics, this year, 25 provinces and autonomous regions, including Hebei and Inner Mongolia, have referred to the "two child policy" in their government work report, of which more than half of the provincial statements will be launched this year.

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< p > up to now, according to the reporter's understanding, there are already many stages of operation in Zhejiang, Anhui and other provinces entering the second child policy.

Faced with the liberalization of policies, the related industries started a carnival.

Some experts predict that in the next few years, the baby industry will show blowout potential, and the market scale will reach 2 trillion yuan in 2015.

Cheng Linna, assistant director of the children's clothing brand, said in an interview with reporters that the benefit of the second child policy is positive, and that the "two or three line cities will have a faster growth in demand than the first tier cities".

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< p > < strong > aiming at the two or three line city < /strong > < /p >.

< p > in order to seize the opportunity, enterprises have already started planning.

Reporters found that most of the enterprises from the first tier cities were brands that were interviewed by the companies interviewed. At present, the two or three line has become an important slogan for their work.

Cheng Linna told reporters that the water boy started in Beijing and has been the main tier city for many years. Since last year, the brand has begun to infiltrate into the two or three tier cities, and it is possible to extend the market to the four tier cities in the future.

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< p > in addition, in the market segmentation, water boy said, next will focus on children's clothing less than 1.2 meters, this is mainly reflected in the style will further increase.

The reason why companies choose to add children clothing is also due to the consideration of < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > space.

"Students who have gone to school are mostly wearing school uniforms, casual wear may only be worn on weekends, and less suitable occasions, so children's clothing is still limited to children."

Cheng Linna said.

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< p > another Semir official who has been developing vigorously in the children's clothing business has publicly stated that the brand launched the brand Mini Barbara last year, aiming at the 0-3 year old baby clothes market.

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< p > < strong > looks very beautiful < /strong > < /p >.

< p > although most industry voices are optimistic about the future market of children's clothing, there are also insiders who say that it is not easy to win a cup of cake in this very potential market.

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< p > in fact, enterprises are aware of this. A head of clothing company who asked not to be named told reporters that because of the higher cost factors, fewer young people chose to have a second child. Especially in the first tier cities, a survey in Shanghai showed that only about 10 couples would choose 1 pairs of second born babies.

"Therefore, after the release of the second child policy, the market may not be doubled as people expected.

Conservative estimates suggest that the market may only increase by 10%. "

In addition, in his view, such a positive market may not be realized until two or three years later.

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< p > the above industry insiders also believe that now the major clothing enterprises are actively contributing to the higher profit of < a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear > /a > business. Many clothes enterprises that have never had children's clothing business will be stimulated by the second child policy and join in the fight against this "10% market". Zhu Qinghua, a consultant of light industry researcher of CIC, analyzes that the domestic garment enterprises are in the stage of excess supply and de stocking, and the market competition is already fierce.

It is conceivable that in the future, children's wear market competition will further intensify, and some enterprises will face greater pressure.

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