Unscramble The Rule Of Clothing Promotion

< p > first, we need to understand what promotion is. I appreciate the following definition: promotion is to strengthen communication with consumers at suitable time, at the right place, in the right way and strength, and to promote consumers' purchasing behavior.

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< p > several suitable points mentioned here are quite important. This is also the first priority in the promotion of the four law: Yes.

The so-called means that the strategic positioning before promotion must be accurate.

It includes the positioning of the target audience, promotion, < a href= "//www.sjfzxm.com/news/index_c.asp" > propaganda means < /a > location, promotion theme positioning, promotion policy positioning, promotion efforts positioning, promotion time positioning, etc.

The accurate positioning of promotional activities can save resources from waste, and maximize sales activities to pry the market.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > promotion time > /a > for example, the choice of promotion time is learned.

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< p > the duration of promotional activities: a promotional activity lasting 1 months or more is called long-term promotion. The aim is to create differential advantages and enhance the centripetal force of customers, so as to ensure customers' long-term purchase.

The other is short-term promotions, usually 3 to 7 days. The aim is to increase sales volume in a limited period of time through specific theme activities, so as to achieve the expected business objectives.

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< p > long term sales promotion activities should be consistent. From beginning to end, we should consistently establish a stable and good image; while short-term promotional activities should not be too long, otherwise it will make customers lack of freshness and affect sales promotion effect.

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< p > light season factors: commodity sales are light and busy season, and different products are also different in peak season.

For example, the peak season for weight loss products is summer. In Russia, it is probably 4, 5 and June.

The peak season for bone disease products is autumn and winter.

How to do promotional work in the off-season is very important.

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< p > to make the off-season not light, there must be innovative sales promotion ideas. We can not simply rely on special prices to promote sales.

If consumers fail to motivate consumers, the cheapest things are not necessarily sold.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > purchasing power < /a > factor: Generally speaking, due to factors such as salary and purchase habits, purchasing power at the beginning of the month is stronger than that at the end of the month, and the purchasing power on weekends and Sunday is stronger than usual. Therefore, the implementation of sales promotion should also be matched with the date.

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< p > other factors: other factors refer to factors such as weather or time.

The weather will affect the "crowd", and the tide is "money tide". Therefore, when the weather is bad, how to provide the customers with reasonably priced, fresh goods and comfortable shopping environment (such as umbrella covers, umbrella frames, outgoing services, antiskid pads, dry stores, etc.) is also a factor that should be considered in the promotion plan.

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< p > social activities or events, such as major policies and decrees, school trips, holidays, examinations, sports meetings, power cuts, water interruptions, parking gas and so on, these activities or events are best controlled before they can be arranged for promotional activities.

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