Wuhan Promotes Han Style Clothing Industry Plan

Less than p days ago, Wuhan, Hubei, released the revitalization of the Han school "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "industrial special plan, from 2014 onwards, for three consecutive years, invested 200 billion yuan per year to support the brand building, market development, financing and interest payment of garment enterprises.

At the same time, we will build 3000 acres of fashion and Creative Industry Park in Huangpi District, and create three major centers of Chinese clothing creative design, fashion experience and high-end manufacturing.

Hundreds of millions of Chinese investment a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > industry, outstanding scientific and educational advantages and industrial foundation, why has it not yet seen a first-line brand?

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< p > Han style clothing was popular and popular in the early 90s of last century, occupying the market.

According to the statistics of Wuhan Municipal Commission of information, there are more than 1600 garment enterprises in Wuhan, and only 50 enterprises are above designated size.

A strong contrast with this is Wuhan's a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > University, Hubei Institute of Fine Arts and other 14 colleges and universities. Every year, more than 8000 graduates of the clothing related industry are trained, and every year they have won international and domestic awards.

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< p > with outstanding scientific and educational advantages and industrial foundation, why is it difficult for the industry to form a scale effect? < /p >

< p > Mao Lihui, President of Wuhan fashion and Fashion Federation, believes that Han style clothing enterprises are too eager for quick success and instant benefits.

Mao Lihui said that in the early 90s of last century, the Han style clothing enterprises almost picked up money. Because of the large market demand, the clothing enterprises had hardly designed and copied some popular styles, and they could earn a lot of money through management and marketing. Because making money was too easy, Han style clothing remained in the "copy" and "copy" stage when the market "fresh goods" constantly springing up, and the market share of the Han style clothing in the top of the central market was quickly diluted by Shanghai, Beijing, Guangdong and Zhejiang.

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Less than P, the revitalization of Han style clothing has been a major move of several governments in Wuhan. Why did it not achieve significant results from hosting the clothing fair to the breakthrough of market construction? < /p >

Less than P, the industry attributed its lack of integration.

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< p > Wuhan is located in the geographical location of the thoroughfare of the nine provinces. Whether the integration ability is strong is the key to the success or failure of industrial development.

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< p > the clothing industry in Hubei covers many parts of Huangshi's formal dress, Ezhou casual wear, Qianjiang's shirts, Wuhan's women's wear, etc.

Wuhan garments are mostly family workshops, and lack of inclusiveness and verve. Even if they have moved to Wuhan, they have not been accepted by peers. This is the key to their scale.

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< p > there is a view that the government's efforts on industrial development have focused on the cake of the big garment industry, and the lack of research on how to share the interests of the garment industry is the fundamental point for its difficult climate.

People believe that the development of Wuhan's clothing industry, the government has come up with integrated planning and related policy support, which is more effective than genuine investment.

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Last March, Beijing held the largest clothing fair in Asia. The 8 Wuhan clothing enterprises staged a stunning "Han Xiu", which is a clear example.

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< p > at the same time, Wang Jianping, vice president of Wuhan clothing chamber of Commerce, said: to create Han style clothing also needs financial support, but 3 years 60 million yuan is not enough for the industry. "In order to develop the brand, Han style clothing enterprises have invested a lot in research and development and promotion in recent years. The support funds for 20 million yuan a year are far from enough for the industry."

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< p > "our investment in opening a winter ordering society is about 2000000 yuan, including personnel, research and development, hospitality. The cost of Han clothing enterprises to participate in the previous Beijing Clothing Fair is millions of dollars."

Wang Jianping said that enterprises need to invest a lot of money in the development of brand, and the overall economic downturn, the investment of enterprises themselves is limited, the overall development of Han style clothing is very difficult. "If there is a lot of money coming in, the industry can do it. When the government of Hangzhou is developing garment industry, it is only billions of dollars that subsidizes loans."

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Liang Xiyin, director of Futian clothing, said after understanding the revitalization plan of the government, "we look forward to the implementation of the P plan."

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< p > and for the construction of the "a href=" //www.sjfzxm.com/news/index_p.asp "Wuhan" /a fashion fashion creative industry park mentioned in the plan, enterprises have already expressed their support.

"The government should build a platform for the industry and promote activities," he said.

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