Management Planning Teaches You How To Build A Distinctive Clothing Store.

< p > the past < a href= "//www.sjfzxm.com/news/index_c.asp" > shop business < /a >, "goods sell only one" is the key secret of making money.

The secret of the development of modern market is out of date, because it is difficult to sell goods to a single family.

The characteristic of the store is the selling of goods in the modern market environment.

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< p > operation characteristics, it is absolutely necessary to do well in characteristic Kung Fu. Now there are shops on the street. If customers want to enter your shop, you have to make a little bit of a feature. A shop is like a person's characteristics, and shops have no characteristics, so they become tasteless.

Notice whether the goods displayed in the shop are the same, but if the service is different, it will make the goods and values different. This is the relationship between the characteristics of the shops.

To do well in store characteristic Kung Fu is to keep pace with customers' appetite, especially in special situations.

In addition to paying attention to regionality and opening conditions, we should also consider the economic standard, cultural quality and so on.

If stores are in wage earners, holidays should also be open as usual and sometimes late at night.

In the process of giving play to characteristics, it is sometimes unavoidable to be restricted by the realistic factors such as space, personnel, skills and funds. At this time, we should start with the possible items, and step by step to help the characteristic articles. If we focus on the commodities that we are familiar with and the more competitive products, it is also a rare characteristic service.

Characteristic services need not be limited to the commodity itself. Sincere attitude, proper store and staff quality are also examples.

The author thinks that shop opening must be characterized by operation. This will not only make the store run well, but also avoid the price war caused by homogenization competition. For this reason, the following characteristics must be achieved in operation: < /p >

< p > < strong > (1) is good at innovation < /strong > < /p >

< p > business characteristics, especially in setting up stores, it is necessary to keep playing with new tricks to have prospects for development, to stick to rules or to imitate others' ideas blindly. After all, they are following the tricks behind their butts. As a result, they are always slower than others' rhythms, making it difficult for shops to have business improvement.

Any store must show its inner strength in its operation and management, so as to create vitality. This is also one of the essentials to win customers.

Business characteristics must be bold and innovative. In the increasingly competitive era, any kind of business may encounter all kinds of setbacks and challenges. But we must let ourselves overcome difficulties rather than sell products at random.

At this point, the boss must be bold and decisive, and strive to find new opportunities in innovation so as to reverse the current situation and slow down the sale of unsalable goods.

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< p > < strong > (2) concerned about the actual needs of customers < /strong > < /p >

One of the biggest characteristics of P's characteristics is to pay close attention to the actual needs of customers. Whether or not the store business thrive depends on the purchasing power of customers. Therefore, only by constantly paying attention to the actual needs of customers can the store get consumers what they want, and there is another point that can not be ignored: the concept of customers may not always be the same as those of businessmen.

So stores only try to understand the needs of customers before they can satisfy them.

To set up a store, we should regard ourselves as the role of purchasing goods for customers, while listening to the customers' voices and brainstorming together, so that we can fully understand the real needs of customers.

It can be said that understanding customers or market research is the first step in opening a store.

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< p > < strong > (3) standing on the position of < a href= > //www.sjfzxm.com/news/index_c.asp > Customer > /a > operating your characteristics < /strong > /p >

< p > operating characteristics, you must stand on the customer's stand, so that your shop will become bigger and bigger. If the operator does not pursue growth or not to hit higher targets, you will not taste the joy and fullness of being a businessman.

If a businessman just wants to fool around and grow up all day long, he will have a subtle influence on his staff in the store.

The growth of store business is usually measured by turnover.

If we want to increase our turnover, we must strengthen all related activities, such as sales, procurement, funds, personnel and so on.

Of course, these intensifying work must be based on a sound overall management concept.

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< p > < strong > (4) grasp the potential opportunity < /strong > < /p >.

< p > operating characteristics, we must be able to grasp many business opportunities. If we can grasp, many times, the success of business lies in whether we can grasp the potential opportunities.

Shops should be good at choosing the right time to investigate the customers' purchase and purchase time, so that they are convenient for sale.

Take an electrical appliance store as an example to deliver or repair the goods for customers. Do not turn around when things are done. It is best to take a look at the other appliances in the customer's home and make some simple services, so as to cultivate the customer's trust in you.

Also, in the process of installation or repair, you should try to show a kind and careful attitude and create an atmosphere for customers to feel good about you, so that the customers' friends may become your new customers.

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< p > < strong > (5) pursue reasonable profit < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > business characteristics < /a > The aim is to pursue reasonable profits. The purpose of opening stores is to raise money. Therefore, we can not blindly attract customers by selling alone, but we should get a normal and reasonable profit with better service content.

Then take part of the normal profit and invest it in the whole business so as to provide customers with better service and better products in a long-term manner.

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< p > operation feature is to avoid homogenization competition. As we all know, sparrows flock in groups, like group food. As long as they find a little food, they rush into the herd and compete for food. The result of the dispute is that many sparrows spend their time without food.

However, in the market competition, many businesses contend for the market, and they are keen on playing sparrow warfare. Seeing others make money in making clothes, they are tickled in their hearts. Without dispute, they can not understand their minds. Zhang San, Li Si and Wang Wu come together all the time. You sell suits and I also sell suits. You sell silk dresses, and I also sell silk skirts.

Many operators are not able to see other people's business flourishing. When they see it, they see someone else making a bar and making money. Without analyzing and demonstrating, they also take out their old books and run a bar. Tomorrow they will see someone else running a gas station to make money, and the loan will also have to build a bigger gas station.

Such a gourd painting, and playing the "sparrow war" not two kinds, the result is naturally self-evident.

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< p > competitive strategy and tactics should not be blindly followed.

I did not deny that I should follow my opponent.

Sometimes, one step after another is a magic weapon to win.

But I want to remind businessmen that we can not simply follow up, stereotyped, engage in a business model, to avoid "sparrow war."

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< p > notice that fierce market competition is worthy of the application of "Eagle tactics", Hawks soaring in the sky, overlooking the earth, coming down to the ground, broadened horizons, finding the target and catching the opportunity to catch it in one fell swoop.

The same is true for business and run enterprises. It is taboo to rush into mass action.

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