O2O Competition In Retail Competition Fierce Online Battle

< p > stock price limit, restore passenger flow...

Nowadays, the online and offline O2O seems to be the Savior of traditional retailing.

More than a thousand participants came to ask the way to explore how to embrace the Internet in the a href= "//www.sjfzxm.com/news/index_c.asp" O2O /a conference held recently by the China Chain Store Association.

Interestingly, those who have been in the O2O shop have thought that the core competitiveness of O2O still depends on the ability to operate under the line.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > membership card < /a > fresh value only. < /strong > /p >

< p > "we used to claim 3 million members, but later we found that the so-called membership is a cold membership card.

There are no users' information and no favorite records behind it.

The only thing we can do is to offer an integral discount, which obviously can not help us understand the consumption trajectory of members.

Wu Yu, a CRO of Yintai business, believes that traditional retailing should eventually establish a pattern to understand consumers.

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According to the data of "P > Accenture Greater China, the number of member card integrations that can be accumulated and exchanged across channels is 38% in the retail enterprises surveyed. Only 29% of users can make use of user information and consumption records, and only 13% of them can provide different prices, promotions, pre-sale rights and replacement services according to their consumer records.

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< p > < strong > the service value-added effect is obvious < /strong > < /p >.

< p > "for traditional retail, technology is definitely not a big problem for O2O. There will be a special soft Hard Suits Inc to help you solve it.

But the key to winning is brand and service.

Wang Zhimin, chairman of Bao Dao glasses, believes that the reputation of the brand can get rid of online dependence on search sites and attract natural traffic.

In place services can give consumers high praise.

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< p > Wang Zhimin generalizes the current O2O to the mobile commerce stage. He thinks that a large part of the current O2O is service oriented.

In the past, the energy, energy and advantages of the entire company would be delivered to the staff in the store as far as possible, because the grass-roots employees are the only contact points with consumers.

However, in the mobile commerce stage, stores, cell phones and iPad have become the contact points with consumers.

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The satisfaction brought by lean service under P > line is the volume and conversion rate of geometric growth.

Wang Zhimin revealed that on the day of "double 11" last year, Bao glasses sold 5000 O2O group packages.

Another optician shop in the mainland, which is next only to treasure island, sold only 13 copies.

"We have more than 3 times the number of stores on the line, but the difference is hundreds of times.

It means that when you have brand power and when consumers are willing to give you high praise, the online share will be surprisingly high.

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< p > < strong > supply chain line down point > /strong > /p >

< p > the ups and downs of the electric business community prove that even a professional electricity supplier website can not float in the air.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > Suning < /a > Sun Weimin, vice chairman of cloud business, thinks that enterprises can do O2O, but it is not easy to make profit.

Some commodities have high unit price and high standard. Logistics costs are cost-effective.

Some goods receive logistics cost while distributing, but they are not worthwhile on the whole.

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"P", vice president of Limited by Share Ltd, vice president of Limited by Share Ltd, said that sales is a marathon with no end and service for consumers.

"From this point of view, it is actually required for enterprises, and it needs to have the ability to operate commodities and to know clearly what channels to provide."

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< p > supply chain optimization also solves the problem of commodity differentiation.

Jing Kelong CRO Liu Longbin said that at present, there are not many advantages of physical stores in terms of categories and prices.

But more and more enterprises integrate the supply chain, which is actually approaching to the source, purchasing and processing in the place of origin.

When this commodity is standardized, it is the unique commodity of the enterprise, which is not available in other channels.

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