Home >

The Design Of Clothing Store Is The Key To Management And Management.

2014/4/6 14:49:00 18

ClothingStore DesignBusiness Strategy

< p > < strong > easy access > /strong > /p >


< p > when a Hunter steps into a new hunting ground, he will become a little nervous and nervous. Similarly, guests will enter a shop that has never been before.

< /p >


< p > a lot of people will read and look at a href= "//www.sjfzxm.com/news/index_c.asp" > shopping < /a > to see if there is something in the shop.

It's like measuring the safety of the hunting site. We will consider whether the prey is easy to access and easy to get, and whether it can escape the scene very quickly in case of occurrence.

From the above point of view, a shop with an open entrance and exit must be better than a closed entry and exit shop; a wider entrance must be better than a narrow entry and exit.

This is a very simple and easy to understand reason.

However, many shops do not pay attention to this problem, but only emphasize the response after guests arrive.

< /p >


< p > with the increasingly fierce competition in the market, store management is also in line with our assumption. Today, if we only treat regular customers as business strategies, we will never be able to stand out from the same industry.

At the same time, customers will also change the shopping and consumption places according to the good evil of the shops, and then pursue a shop with better hunting conditions and more convenient access.

< /p >


< p > we often see some strange shops that do not actively strive to attract potential customers. Instead, they hold the attitude of "once we enter the store and never let him escape easily", design very narrow entrance or exit, or shop assistants standing at the entrance and stare at customers.

Similar to those which do not conform to the modern mode of operation, most of their businesses show a marked decline.

< /p >


< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > /a > rich < /strong > /p >


< p > a good hunting spot. The prey must be abundant. Hunters will love this hunting ground.

Even if living in a modern society, if there is a chance to see a fruit orchards, or to fish in various fishing grounds, it will arouse a kind of inexplicable excitement and excitement.

< /p >


< p > thus, a shop with a rich display of goods will surely attract many guests to come.

The wealth of goods is represented by rich prey. Therefore, it takes more time to find a favorite game. This is understandable by both the shop assistants and the guests. Customers can simply stay in the shop for more time and choose products calmly.

In other words, in a commodity rich shop, you don't need to decide immediately to buy goods. You can visit them slowly, and the clerks don't have to come to inquire and disturb you right away.

This tacit agreement exists between the shop assistants and the guests, so the guests do not have to bear some unpleasant potential pressure from the shop assistants.

< /p >


At the same time, a large P store with a large commodity has a relatively large scope for every salesperson to take care of. Customers can freely wander around and be free from restrictions. Therefore, small shops are often difficult to survive near large stores, and the reason is this.

< /p >


< p > however, many shops are now refusing to take care of these concerns and refitting themselves.

In the past, when large quantities of merchandise were sold, every store was filled with goods. With the intensification of competition, the question of whether the furnishings should be matched with the size of the business circle and the level of consumers came one after another; the slew rate of many commodities became worse, and after a large number of inventory problems, business became more laborious.

At that time, there were a lot of people who decided to change the shop and reduce the quantity of goods to alleviate the backlog of stock.

< /p >


< p > but this suddenly modified shop, even though the shops carefully selected some exquisite merchandise displays, reduced the number of customers to the shops less and less. Although the modified shops are very fashionable, the guests are obviously less than before.

This is because in a small number of shops, the reasons for customers to walk slowly and slowly choose relatively disappear.

Since guests could not avoid the eyes of the shop assistants and find their favorite products with ease, they were far away from them.

In this way, even if a href= "//www.sjfzxm.com/news/index_c.asp" > inventory management /a > do well, it is in vain.

< /p >


< p > strong > /strong > /p >


< p > if we observe a row of parallel shops, it can be found immediately: a crowded customer shop will attract other visitors to enter one after another; a shop without customers will affect other guests' intention to enter.

< /p >


< p > when a person does not want to buy a specific item, he prefers to stroll around and look at shops. If he sees no customers in the shop, he will be hesitant.

On the contrary, when he saw a noisy family shop, he would go for a ride.

Because a busy shop is sending out the message that there must be something good, so it is easy to arouse customers' curiosity.

Moreover, a shop without guests will soon greet customers when customers come to the door, which will cause customers' antipathy.

< /p >


< p > anyway, no matter how attractive products are displayed, if there are no other customers in the shop, it will always feel uncomfortable to visit and purchase. On the contrary, it will be more selective in noisy crowd.

The more crowded and crowded, the greater the crowd will gather. A large group of people will attract another large group of people to come. This is also a curious and inevitable phenomenon.

Therefore, whether the structure of the shop itself helps to produce this phenomenon is to pay attention when designing and planning shops.

< /p >


< p > < strong > do not disturb, do not disturb < /strong > /p >


"P > customer's likes and dislikes for a shop, the attitude and response of the shop assistants is one of the key points. Many people will not come again because of the poor attitude of the shop assistants.

Although many shops have repeatedly worked hard to strengthen the vocational education and training of shop assistants, from the perspective of bowing to all kinds of cordial greetings, etc., there are various courses.

< /p >


< p > the skill of receiving customers is directly related to the talent qualification of each salesperson himself, and not everyone can turn into a super shop assistant after receiving some training courses.

As a matter of fact, shop assistants who are still unable to meet the required standard after training are in the majority.

Generally speaking, the general customers do not like the shop assistants to do too much courteous reception at any time. Therefore, most of the people who enter such a shop often feel sick and leave early.

< /p >


< p > for customers who have not yet decided what to buy, or simply want to visit, it is taboo for a shop assistant to greet and approach too early, because people are most afraid of being disturbed when hunting for prey at hunting grounds.

The general self-service shop is popular because people can browse and enjoy the tour without being asked by the shop assistants.

< /p >

  • Related reading

How To Do Well Marketing Management And Performance Management Of Stores

Teach you to open a shop
|
2014/4/5 11:51:00
51

How To Effectively Train Shop Assistants In Clothing Stores

Teach you to open a shop
|
2014/4/4 16:33:00
25

How To Improve The Promotion Efficiency Of Clothing Stores

Teach you to open a shop
|
2014/4/3 14:24:00
11

Join The Clothing Store Can Not Fail To See The Opening Shop Strategy

Teach you to open a shop
|
2014/4/3 12:09:00
55

盘点服装开店前需要做好的调查工作

Teach you to open a shop
|
2014/4/3 11:27:00
23
Read the next article

网店店主用杜拉拉升职理论来立足

《杜拉拉升职记》作为一部描述白领生存法则的电影,深受大家欢迎,这部电影的主题是宏观的励志、微观的打拼,鼓励大多数没有背景、没有势力的“丑小鸭”,都可以像杜拉拉那样获得事业和爱情。其实,杜拉拉升职记里面用到的升值理论可以适应于很多地方,服装网店店主不妨用来借鉴!