Cheng Jun, Chairman Of China 100 Disclosed That It Is Expected To "Hand In Hand" Shop No. 1.

< p > a few days ago, "a href=" //www.sjfzxm.com/news/index_c.asp "> Alibaba < /a > signed a cooperation agreement with Yintai, while hundreds of merchants in the winning business network, the Chinese business and step by step higher business chiefs launched an e-commerce project to speed up the touches.

But how to coordinate the retail industry online and offline? How does the entity store face the impact of the electricity supplier? Yesterday, some of the retail chiefs of the whole country gathered in Wuhan to explore the way of the future development of the retail industry.

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< p > < strong > electricity providers and physical stores should support each other's development < /strong > < /p >

< p > "some people say that the prospect of traditional department stores is not good. I don't think so."

Cheng Jun, chairman of Zhongbai department store, said that since the pformation of Jianghan Road central department store last year, it has sold 3.5 billion a year and is expected to exceed 4 hundred million this year.

He said that the electricity supplier is not a scourge, and it sells goods and services under the Internet.

"As long as the traditional retailers can think clearly about the development of the Internet, they will surely do better than the pure electricity supplier."

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At the same time, Cheng Jun also said that there would be no future for online stores without the support of physical stores, and there would be no future for expansion of stores without p shops. So the best way is to combine the two and foster strengths and circumvent weaknesses.

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< p > Cheng Jun revealed that he will meet with the chairman of the e-commerce website < a href= "//www.sjfzxm.com/news/index_c.asp" > Shop No. /a recently to discuss cooperation.

"Shop No. 1 needs hundreds of all outlets to be pick-up stations. For hundreds of stores, shop No. 1 already has mature brands, channels and patterns, and cooperation is faster than ourselves."

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< p > it is reported that < a href= "//www.sjfzxm.com/news/index_c.asp" > ZHONG Bai group "/a" has opened the online shopping mall of "100 business network", and has launched the "palm in 100" APP mobile terminal.

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< p > < strong > full channel marketing can solve the problem of physical store as "try out shop" < /strong > /p >

< p > "all channels can bring a consistent experience to customers and achieve seamless connection between physical stores and online stores."

Lin Shouchang, director of retail solutions at IBM Greater China, said that many consumers would first try out in the physical store and then go shopping online, accounting for 25% of the total. The reason for this phenomenon is that for consumers, the information of online stores and physical stores can not be unified, such as the number of stores, the intensity of discount and so on.

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< p > Lin Shouchang believes that if we are to conduct full channel marketing, we need to make a big adjustment to the organizational structure of retail enterprises, such as online integration and entity store integration, and the purchase of goods purchased by A stores in B stores.

Some foreign clothing enterprises take the way of ordering. After the new model comes out, consumers will make an order online and go to the physical store to buy. This practice will enable enterprises to understand the popularity of clothing styles and have a clear idea of the volume of production.

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