Big Price Rises Win Over The Balance Treasure Annual Yield 12%

< p > recently, the overseas purchasing market was very lively. "The price of Chanel has increased worldwide" since April 14th, and the news was sold very well among the sellers. < /p >
< p > then, a suspected Chanel English official price increase and a chat record between Chanel and Chanel salesmen were exposed. The side confirmed the news of the rise in price. It is reported that the price increases are 2.55, CF and BOY series of classic handbags. The highest price increase is 12.2%. The official said that the price increase will be completed between April and June this year, involving the European and American markets, which shows that the Chinese market is not mentioned. < /p >
< p > the price increase of luxury goods is an annual "fixed action". What is interesting is that we have calculated the price increase of big brands in the past 5 years, and found that the big cards are increasing by an average of 15% per year. Many people in the industry believe that the magnitude and frequency of big price increases can be used as a "color card" for many economic indicators, and some netizens are joking: the 12% annual yield of big players has already won the Dow Jones index and the balance treasure. < /p >
< p > strong > a handbag. The selling price has doubled from 2008 to now < /strong > /p >
< p > in order to ensure that a href= "//www.sjfzxm.com/news/index_c.asp" > brand value < /a >, the price of big brand almost rises year by year. The price curve of a handbag in the past 6 years is also recalled. < /p >
< p > Miss Li bought a 2.55 series of trumpet bags in Chanel in France in 2008. "It cost 1780 euros (17800 yuan) to buy it, and it was the first time to spend a lot of money on bags." She said. < /p >
In the past 6 years, the price of this entry grade handbag has increased. The price in the Hongkong counter is HK $34000. After the total conversion into RMB, from 2008 to 2014, Chanel's 2.55 series small package increased by an average of 12% per year, and the retail price almost doubled. < /p >
< p > "we think that the price range and frequency of a brand like Chanel can be used as a" color card "for many economic indicators. The retail industry believes that. < /p >
Less than P, it is noteworthy that in the past two years, when the global sales of luxury goods were cold, Chanel did not move prices in 2012 and 2013. This year's price rise can be the first "outbreak" after two years of silence. < /p >
< p > more purchasing vendors said, < a href= "//www.sjfzxm.com/news/index_c.asp" > Chanel < /a > handbag BOY series has just been raised by 200 euros in February this year, and then increased by 230 euros in April. If this information is true, the frequency of Chanel's rising price can only be described as "unprecedented." "It is very likely that sales after February will continue to be good. In the consumer psychology trend of" buying up or not buying, "the big players will raise their prices again, which is a burst of consumption after two years of calm. Analysis of the industry. < /p >
< p > < strong > "annual yield 12%" "big win" a href= "//www.sjfzxm.com/news/index_c.asp" > balance treasure < /a > < /strong > /p >
< p > the average annual price increase of 12% increases, which in the short term stimulates the purchasing desire of a large group of luxury buyers. From the current purchasing market, sellers are happy to spread the news of price rises. < /p >
< p > "when we say that we want to raise prices, the bags that we had before were sold out. Now I have only one black ChanelCF bag." Miss Lin, the global purchasing agent, said. < /p >
< p > but there are also analysts worried that if the brand continues to grow at a rate of 12% every year, it will make the luxuries enough to maintain its value in the short term, but will the price of luxury goods be at a high level that the market can not afford for a long time? < /p >
< p > now, some netizens are joking with the rise in the price of luxury goods: the 12% annual yield of the big players has already won the Dow Jones index and the balance treasure. According to netizens estimates, from 2008 to 2014, the Dow Jones index rose from 12619 to 16412 (closing price in April 16, 2014), with an annual increase of only 4.5%. < /p >
< p > "warm reminder, Chanel global price increase 14 this month, Cartier will rise again on 21 this month!" the global purchasing seller Tony recently released this news in the circle of friends, exposing the second wave price increase of luxury goods this year. < /p >
The price increase in the English version of < p > from the seller's sales office shows that the Chanel price increases include three series of classic handbags 2.55, CF and BOY. The highest price range is CF handbag, reaching 12.2%. "CF series medium and large size rose 450 euros (equivalent to RMB 3875 yuan), and the 2.55 series rose 450 euros in each dimension, while the BOY series went up to 3000 euros (equivalent to RMB 25839 yuan)." Tony said. < /p >
< p > it is reported that the price increases cover the European market and the US market, excluding the Chinese market. Sales of Chanel counters in Hangzhou said he was "ignorant" about the price increase. < /p >
< p > in the Chanel English version of the price increase note, the reason for this price increase is based on the "rising labor costs" and "raw materials rising". The increase in "European economic growth" and LV, Hermes and Celine in February and March also become incentives. The reporter learned from Tony, a purchasing seller, that Cartier will rise 10-15% on the 21 th of this month, and Dior will begin to raise its price on the 25 th of this month. In May 1st, Balenciaga will also join the price hike. < /p >