How Far Can Big Data Pform Traditional Cloud Customization?

What is the future of the clothing industry in the era of Internet, the era of big data? If advanced customization is the future of the clothing industry, how will it become the future? How can we make digital pformation of garment customization? Where is the focus of digital pformation? < /p > p

< p > this series of questions is the question of Lu Xinghai, chairman of Heng Long Wei Wei Industrial (Hangzhou) Co., Ltd.

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< p > the problem refers directly to the current survival situation and the way out for the garment industry.

With the increasing pursuit of individuality, the personalized demand for clothing has led to the upsurge of the concept of "private customization". But it is just like a fashion trend returning to the general market. The custom industry has been developing from Beijing's "xinchangxiang", "Longqing Xiang", "Xie Chang" and "Rong Changxiang" and "Heng Sheng" of Shanghai to the early days of "private custom" development such as the seven wolves, the wedding birds, the men's wear and the private tailors.

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< p > but with the advent of the Internet era, big data era and O2O era, the continuous improvement of network technology and the convenience of large data collection and processing, will there be a new turning point for the garment customization industry? < /p >

< p > for this, Feng Dehu, vice president of China Garment Association, affirmed in this forum.

It believes that e-commerce has pformed the traditional clothing industry into a new high-tech application industry. Customization can now change people's life through the use of 4G technology, e-commerce platform and Internet, and bring new opportunities to the garment industry.

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< p > Li Jianing, financial analyst of Heng Long company, also said that the scale of global online shopping has increased year by year, and the problem of high return rate has become more and more serious. In the world, the problem of return rate is solved by using big data. It can be seen that customization can not only solve the return rate, but also improve the conversion rate and enhance customer loyalty to the brand.

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< p > is also in this forum, the party secretary of Shanghai Textile Research Institute, Su Yi Gang, points out that clothing customization is a new and potential market in the future.

Especially with the development of cloud computing, clothing cloud customization can fully mobilize all resources, which can greatly reduce the inventory, risk and cost of enterprises.

"It can be predicted that with the continuous improvement of network technology and the convenience of large data collection and processing, the garment cloud customization mode will rise rapidly."

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< p > the custom of Heng Long is "< a href=" //www.sjfzxm.com/news/index_c.asp > > cloud customization < /a > ".

Lu Xinghai introduced that cloud customization is the pformation and upgrading of the traditional tailoring custom tailoring.

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< p > in the new era, the pformation of advanced clothing cloud customization is to get the customer's human data through the 3D body measurement system, and modify it according to the customers' preferences. After the electronic order is determined, clothing design, plate making and final production are carried out.

"Its core is mobile Internet and big data thinking, customer centered, digital based and design oriented."

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< p > however, in the view of < a href= "//www.sjfzxm.com/news/index_c.asp" > Su Yi steel < /a >, it seems that the first thing to be solved or standard is to make the garment industry the future.

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< p > Su said that clothing cloud customization is a platform that integrates clothing designers, garment enterprises, fabric suppliers, franchisees and consumers. Every cloud in the platform has its own quality standard.

From the clothing design to the final sale of garments, the whole process of standards and testing goes hand in hand.

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< p > "make clothes, all kinds of edition is a standard."

Qiu Yueming, vice president of the Chinese Academy of standardization, said that data obtained from three-dimensional human scanners can be used to digitize people and turn digitized people into different sizes and models of clothing.

The application of these ergonomics in the clothing industry is the foundation for the establishment of the Chinese human version database, which helps to customize the quick response of the production chain to the terminal information.

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< p > Su Yi steel also said that < a href= "//www.sjfzxm.com/news/index_c.asp" > dress > /a > cloud customization standard, innovation ability and service quality, the integration ability of social resources determines whether it can be accepted by users and the market, and whether it has long-term vitality.

"Cloud customization has a long way to go and a lot to do."

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