Increasing Competition In The International Market 2014 Textile And Clothing Trade Marketing Prices Rise Or Fall

Here world clothing shoes The little weave of the hat net is introduced to you. Spin The competition in the international market has intensified, and the price of foreign trade has increased.

In April 2014, the foreign trade prosperity index closed at 1297.22 points, down 0.84% compared with 3 months, down 4.35% compared with the same period last year. The foreign trade price index closed at 126.31 points, up 0.87% compared with March, up 7.13% compared with the same period last year; the foreign trade confidence index closed at 1119.17 points, up 1.67% over March.

　 First, the external demand is not strong enough to push foreign trade boom and downtrend.

The volume of shipments of textile exports fell slightly in April, down from the same period last year, and a certain decline in orders. Textile exports were still sluggish. At the same time, labor costs and capital costs increase year by year, resulting in many small and micro enterprises export risk is still increasing. The lack of comprehensive competitiveness of export products affects the prosperity of foreign trade to a certain extent.

1. clothing orders are shifting to Southeast Asia. The production cost is low, the supporting ability of the industry is enhanced, more and more clothing orders are turning to Southeast Asia, and the low cost advantages of our clothing gradually disappear.

2. external demand is sluggish, and there is still a certain price difference between domestic and foreign cotton. There is still a certain price difference between domestic and foreign cotton, the production cost of textile enterprises is high, the quota of imported cotton is small, and farmers' enthusiasm for planting cotton is not high. Since China abandoned the temporary purchase and storage policy and issued a 19800 yuan / ton cotton target subsidy price policy, domestic cotton spot trading has fallen 25 consecutive trading days, and nearly 5 trading days have fallen sharply. Cotton spot market price is now close to the national reserve cotton 17250 yuan / ton per ton throwing reserve auction price. The continuous downward price of spot prices will increase the difficulty of stock storage and the pressure of further downward pressure on national cotton reserves. The spot price of cotton has dropped sharply, but the difference between domestic and foreign cotton prices is still around 3000 yuan / ton.

3. RMB continued to depreciate, and exports did not significantly benefit. Despite the continuous depreciation of the renminbi, China's exports have not been significantly benefited either from the macro data or from the micro enterprise level. Insiders suggest that under the background that the two-way fluctuation of the RMB exchange rate will become normal and the exchange rate risk is gradually increasing, enterprises are unlikely to benefit from the unilateral trend of exchange rate. Learning to manage bilateral risks of exchange rate has become a new topic for enterprises to study urgently.

4. foreign demand is insufficient. A slight drop in foreign trade prosperity index shows that demand expansion is slower than production expansion. The cotton and its blended fabrics, chemical short fiber fabrics, tufted fabrics, embroidery, dipping, coating, coated textiles, knitted crochet and so on all glide unevenly.

　 Two, independent innovation has led to a slight rise in foreign trade price index.

1. international competition intensified, and domestic costs continued to rise. Domestic labor costs continue to rise, and rising prices of dyes and chemicals directly lead to the rise of domestic export prices. textile The cost advantage has gradually disappeared, and many foreign orders have been transferred to Southeast Asian and South Asian countries.

2., pay attention to brand effect and grasp the right to negotiate foreign trade. Under the background of the fierce competition in the international market, Shaoxing Keqiao foreign trade light textile enterprise has achieved good results by improving the technological content and brand influence of the products.

3., highlight their advantages and win the price leadership. Technology is leading, innovative means are diversified, fabrics are more in line with market demand, and become the first choice and precondition of many buyers at home and abroad.

　 Three. Next stage forecast of foreign trade index

By the east wind of the Textile Fair, there has been an increase in the number of foreign orders, but the overall market is still insufficient. It is expected that textile exports will remain flat after the coming period, so the volume of shipments next month is still expected to be insufficient. The development of textile industry in some Southeast Asian countries has a certain advantage in addition to low cost. Overseas factories and overseas mergers and acquisitions Clothing enterprise An effective way to "go out" successfully. Insiders pointed out that the complete industrial chain and perfect supporting facilities in China are the advantages of attracting foreign orders.