Three Features Of American Cotton To Serve Global Supply Chain

P > < strong > < a href= '> http://sjfzxm.com/news/index_h.asp > guest < /a > discussion on the purchasing trend of future retail market < /p > > < /p >.

< p > in the international market, a whirlwind around the natural fiber market is being blown from Australia and North America to the Asia Pacific region.

First in the wool week of Melbourne, Australia in May, the wool wool movement of the international wool Bureau launched the spokesperson of merino wool, a small sheep called Fred, which attracted a lot of public attention in the downtown area of Melbourne, which triggered consumers' attention to the natural fiber consumer market.

Coincidentally, in June, the international cotton association of the United States celebrated the COTTON USA LOGO mark 25th anniversary in the world, and launched a brand new LOGO logo. It has mentioned the three major characteristics of the purity, excellent quality and responsible production of the natural cotton fiber in the global textile production supply chain.

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< p > < strong > market trend directly affects the use of cotton < /strong > < /p >.

< p > in the United States International Cotton Association announces to the media and the industry the new LOGO image of the new American cotton COTTON USA. At the same time, the COTTON USA Future Forum was also held in Shanghai in the same period. Its core revolves around the current economic situation of the global cotton market and a high degree of concern for the future development of the cotton policy.

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< p > Zhou Yejun, general manager of the first cotton mill in Wuxi, pointed out that the textile consumption level has also been reduced by the impact of the global economic environment, which has a direct impact on consumers' information.

For spinning enterprises, if the market price of cotton drops, it will have a direct impact on the inventory.

According to China's current annual cotton consumption of 11 million tons, from production to storage and market entry, every link has an impact on the elimination of market risks. If there is a deviation in the judgement of the market trend, it will bring new inventory pressure to enterprises.

In terms of product development, cotton + Lycra should receive more attention, and it is very important to have an in-depth understanding of products that consumers like.

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Wang Yuhui, President of Hebei Shengyuan Textile Co., Ltd. believes that the purchase and storage of cotton by the state is a big problem for cotton spinning enterprises to use cotton, but the bottleneck will disappear after a few years. P

At present, the market unpredictability of cotton quality is also a big problem for enterprises.

In the past, Shengyuan used Australian cotton quality very well, SM or above accounted for 80%, but cotton cultivation was still "relying on the sky". This year's Australian cotton picking season coincided with two consecutive rainy days, so that the quality of Australian cotton this year is not as good as before.

Affected by this, the company's high-end product orders can not find a suitable replacement of cotton raw materials for the time being.

For high-end enterprises, the quality of cotton is very important. In order to ensure high-quality raw materials, enterprises must have a certain amount of inventory guarantee, but the larger the inventory, the business risk will also increase.

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< p > < a > href= > http://sjfzxm.com//business/ > > /a > strong > < a href= > http://sjfzxm.com//business/ > > US Australia > /a > hand in hand to promote cotton production < < > > > > > > > > > /a >

< p > from the perspective of cotton producers, in the United States and Australia, the United States International Cotton Association has been carrying out the "Cotton LEADS" (responsible cotton planting certification scheme) launched by the Australian cotton industry for half a year. The project aims at improving consumers' awareness of the responsible cotton planting and production in the United States and Australia.

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< p > according to statistics, the total output of cotton in the United States and Australia accounts for about 17% of the total cotton output in the world. The plan aims to cultivate and improve the capacity of the relevant enterprises in the textile supply chain to meet the demand of high quality cotton fiber in the global textile industry.

Because the American cotton industry adopts large-scale mechanized planting and picking, does not contain three silk impurities, and has a perfect mature cotton market operation system, the United States cotton from harvest, processing, assembly, warehousing, logistics, export and other links, until finally to the textile enterprise user hands, products can be traced throughout the whole process.

Because the product information is highly pparent, cotton quality is uniform, it is used by more and more spinning, fabric and clothing brands in production. COTTON USA has been strongly promoted in the retail market.

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< p > < strong > new edition LOGO represents seven sectors of cotton industry < /strong > /p >

< p > COTTON USA trademark is a global registered trademark, which represents high quality cotton textiles produced from American cotton.

The new logo is outlined in a concise outline of cotton. The seven radians of cotton bolls represent the seven important components of the American cotton industry chain. It also implies that cotton is nurtured in sunlight, soil and seeds, weaving beautiful life for people, and eventually returning to the soil after use, and completing the journey of returning the earth's ecological life.

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Li Ruide, President of the international cotton association, < p > > a href= > http://sjfzxm.com//business/ > > American < /a >, said that since the launch of the COTTON USA logo, cooperation with thousands of enterprises around the world has been achieved. 50 thousand cotton textile production lines have been accredited, 3 billion textile products have been hung with the American cotton COTTON USA tag, and the United States has established an important market position of cotton as a natural fiber in the United States.

Now, in the face of global market changes and the competitive advantage of man-made fibers, the association urgently needs to make young consumers understand the American cotton and perceive the difference between high-quality and beautiful cotton products.

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Mao Kailin P, director of the international cotton association of China, believes that cotton, as a very comfortable natural fiber, has three advantages: renewable, sustainable and degradable. At the same time, adopting the responsible mode of production, the international cotton association of the United States will continue to exchange and cooperate with the textile industry.

It is reported that in the coming year, the new logo will be publicized and promoted around the world.

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