From The Quanzhou Era To The Xiamen Era?

As early as 2005, there was a secret competition between Quanzhou men's wear and Xiamen women's clothing. Quanzhou mainly produces men's wear, sportswear and children's clothing, while the clothing industry in Xiamen is dominated by women's clothing represented by Baozi and Zhuo ya. But in terms of scale, the clothing industry in Xiamen can not compare with that in Quanzhou.

A former executive of baozi told reporters that Xiamen is not a strong consumer market for high-end women's clothing and even fashion. "Clothes, food and shelter, Xiamen people's clothes are the least important." At present, only a few brands such as LV and Gucci have been imported into Xiamen.

Xiamen women's clothing does have the top ranking enterprises such as Baozi and Zhuo ya. However, as far away from North Canton, small and medium-sized women's clothing companies will encounter bottlenecks once they want to develop outwards.

But as early as 2009, the so-called Fujian. clothing The "Xiamen mode" has already taken shape. In 2009, on the basis of preferential tax revenue in Xiamen, Xiamen launched a number of regulations to encourage the development of headquarters economy in order to attract enterprises from neighboring cities to Xiamen.

Quanzhou and its two County cities, Jinjiang and Shishi, are quietly moving to Xiamen. This move began a few years ago, but neither place is willing to respond too much. A number of marketing centers such as the seven wolves, Anta and so on paid taxes to Xiamen over a hundred million yuan a year.

Whether or not it is willing, Quanzhou, Jinjiang and Shishi have to face up to the fact that seven wolves, nine Mu Wang, Anta, hongxingerke, tiger, PEAK, XTEP, dragon Xingsheng, 31st degree, Jordan, Li Lang, Haitian and so on will move the marketing center and headquarters to Xiamen.

These ones here Men's wear The "Fujian Gang" came to Xiamen. First, more tax concessions could be obtained. Two, a better brand image was gained from Xiamen's popularity. Another reason is that it can better attract designers and operators. "Let designers work from Shanghai to Xiamen, and it is more feasible to let people go to Jinjiang stone lions." An insider told reporters.

There are a group of designers in Xiamen. Besides three important designers: Zhao Yufeng, who was awarded the title of China top ten fashion designer in 1997, and won the "Golden Summit Award" of Chinese fashion design in 2004. In 2012, Ceng Fengfei, the top prize winner of the Chinese fashion design award, won two top designer awards and the Taiwan wedding dress designer Cai Meiyue, the honorary president of the Chinese Wedding Industry Association. Zhao Yufeng is the chief designer of King nine, and Ceng Fengfei and Ji Wen Bo have worked as designers in several men's clothing enterprises in Quanzhou.

In the field of accessories, there will also be a casual bag brand "wuinda" which will be released in Shanghai fashion week. It is the first pure bag brand released in fashion week in China.

Zhou Shaoming, President of the Xiamen chamber of Commerce, once said: "the Fujian garment industry has gone through the era of Jinjiang, which is mainly based on processing and manufacturing, and is moving towards the Xiamen era with the trend of fashion and creativity."

　　 Quanzhou The short board is positioning. A large number of men's clothing enterprises in Quanzhou, including those who have moved their headquarters to Xiamen, are mainly middle and low end men's garments. With the downward trend of the global economy after 2011 and the rising cost of labor and raw materials, industrial transformation is imminent. "Transformation does not necessarily die, but not transformation." The people described above described the Quanzhou garment enterprises' understanding of the status quo.

Even the London Central Saint Martin School of art and design will be a training course in Xiamen, which is also transferred from Quanzhou. The operation is based on the Gree Group in Guangzhou. Ma Ning, a staff member, confirmed to reporters that at the very beginning, he considered Quanzhou as a garment industry base and had market demand. Finally, because of Xiamen's "fashion capital", it has also been quickly selected to Xiamen by government support.

In order to attract young designers to work in Shishi's clothing enterprises, Quanzhou Shishi has held the three "stone lions Cup" national costume design competition for graduates. Finally, 14 graduates signed contracts with 10 Shishi enterprises.

But Gao Xue, a graduate of Beijing Institute Of Fashion Technology who won the third gold medal in women's wear this year, admitted to reporters that she had not known much about the place of stone lions before, and was much more familiar with Xiamen.

People familiar with the decision of the Xiamen municipal government say that the Xiamen municipal government is planning special support policies for the design and clothing industry.