Industrial And Commercial Bank Of China Quanzhou Branch: Pushing Agricultural Products To Improve The Level Of Rural Financial Services

< p > in order to provide better services to the customers of "a href=" http://sjfzxm.com/news/index_cj.as "county" /a "area, and enhance the level of rural financial services of ICBC, Quanzhou branch of ICBC has actively done a good job in the marketing of" special agricultural products "issued by the head office for the county.

As of the end of July, the bank sold a series of products of "Hui farmers" over 600 million yuan, favored by county customers.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > "Hui Nan" /a "Bao Ben financial products" is the superior product that the total industry behavior has increased in the competitiveness of the county area, and the target customers are oriented to the new customers in the county and the directional sales of new funds.

To this end, the Quanzhou branch of ICBC has supervised and examined 72 outlets participating in the sale, requiring all outlets to regulate sales, and recommending that customers should use the farmer's card to purchase this period's benefiting farmers' guaranteed financial products, so as to realize customer group management and convenient directional marketing.

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< p > organize marketing team by sub branches, take the "go out" strategy, enter the community, enter the units and other key areas to carry out marketing activities, carry out the development of high-quality customers; at the same time, strengthen public and private linkage, deepen the county rural market, take the initiative to actively promote the issuance of Fu Kang card, recommend the farmers to buy the ICBC's "benefiting farmers" products, and send more ICBC products to local county customers or rural customers, so that more customers can experience the warm and high-quality service of ICBC.

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< p > the bank promptly forwarded the notice on the exclusive sale of the "Hui Nong" issue every time, and recommended the "Hui Nong" exclusive product as a key product through the SMS platform and the marketing manager's circle of friends. The sales and marketing outlets of the industrial and Commercial Bank of China launched the "Hui Nong Bao Ben yuan financial products" by the sales outlets at the LED screen or at the outlets. The proceeds are high, safety is good, welcome to purchase, and sales preparations are well done.

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