World Giants Behead China'S Cross-Border Electricity Providers

In August 20th, Shanghai FTA pilot district management committee and Shanghai information investment Limited by Share Ltd, respectively, and the United States

The company signed a memorandum on cross-border e-commerce cooperation.

The three party's cooperation includes: building cross border e-commerce platform, providing services for overseas and domestic customers to purchase Amazon's overseas websites and Chinese website goods; building logistics and storage platform as an important logistics hub for Amazon's global procurement and sales of goods, and providing logistics and warehousing services for the export of Chinese enterprises, and building a global logistics center for the global trade; using the financial innovation policy of the FTA, optimizing the financing structure of Amazon Co, and carrying out cross-border cooperation.

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The news that Amazon, the second largest e-commerce enterprise in the world settled in the Shanghai free trade area, became a hot topic in cross-border e-commerce circles yesterday.

Li Chengdong, an independent e-commerce strategist and a New York Times columnist, believes that the world giants have stepped up the cross-border e-commerce in China, which has brought more choices to businesses and individuals who want to buy and sell goods across borders. It has also brought many challenges to Chinese enterprises and shortened the window period for the growth of cross-border e-commerce in China.

Free trade mode, Hai Tao still needs to levy postal tax.

Diego Pacentini, senior vice president of Amazon international retailing, said that Chinese consumers could not only buy things in Amazon China, but also buy things on other Amazon websites.

First, through the US Amazon Web site specifically for Chinese consumers to enter the link, there is a Chinese description, the RMB price tag; the other is through the Shanghai Free Trade Zone cross-border guide shopping platform to enter, the platform by the Shanghai information investment Limited by Share Ltd subordinate Oriental electronic payment limited company operation.

That is to say, Amazon has the mode of "direct mail" and "self trading" on cross-border platforms.

The former is that consumers purchase foreign goods, send them directly through international pportation, and directly deliver to domestic consumers; the latter is the temporary FTA of foreign goods after entering the country, after consumers purchase their personal goods out of the area, parcels are delivered to domestic consumers through domestic logistics.

However, customs officers said that the Shanghai free trade zone did not play the "tax-free price war". Through the trade mode of Hai Tao, it was still necessary to levy taxes on personalities.

According to the introduction, usually the consumer buys overseas goods 17% value-added tax, 10% to 30% different import tariffs, individual and some consumption tax, the average tax rate is about 40%, and the postal tax is unified at 10%, compared with the general shopping mall or a lot of concessions.

Sea scouring cycle shortening impact purchase

Amazon overseas web site can send direct mail to China. The consumers who like the sea have expressed their expectations. The shortening of the pport cycle is undoubtedly the biggest advantage.

Almost every month, Miss Xu of Hai Tao said that the period of sea pportation was over two or three weeks. If it was slow, it would take two or three months.

Wang Peng, general manager of Dongfang Electronic Payment Co., Ltd., said that the cooperation between Amazon and "cross border links" has been put into trial operation since the end of June this year, and the paction has been completed by more than 1000 orders.

At the time of the test, the US Amazon website will mail goods to China directly to consumers, which will take about 7 to 10 days.

Li Chengdong, an e-commerce strategist, believes that the electricity giants are building cross-border platforms, and the sense of crisis is coming to new businesses that focus on cross-border businesses.

The window period of cross-border electricity providers is getting shorter and shorter. For entrepreneurs, the executive force is no longer able to catch up with the "draught and time window".

However, Mr. Qian Ming, who is engaged in cross-border e-commerce, believes that the involvement of giants does not mean that small businesses have no chance.

He believes that although Amazon has realized the global purchase of Chinese consumers through the Shanghai Free Trade Zone, it can not save the "postal tax".

"Consumers who are familiar with the sea scouring process will still be able to sell their own goods by three, of course, Amazon is convenient and fast, and it is a good choice for Hai Tao beginners."

Amazon buys global assault business

According to incomplete statistics, Chinese tourists, including Chinese residents, have bought items from the sea by various means, with annual sales ranging from 80 billion yuan to 100 billion yuan.

In addition to Amazon, in May this year, Ali announced cooperation with ShopRunner, a US electricity supplier logistics company. Chinese users can directly order overseas products through Ali platform.

In addition, the domestic e-commerce providers such as I buy network and Jingdong have already set eyes on this market. Jingdong has launched the "buy on the sea" channel, Suning also has "global purchase".

In terms of local government, Ningbo and other cities have begun trial cross-border e-commerce platforms and preferential policies before Shanghai.

Liu, director of marketing department of Shenzhen Sifang information technology group, said that Amason's big hand in cross-border e-commerce will be domestic.

And domestic electricity giant has a major impact.

"Blue ocean is changing into Red Sea instantly. Differentiation, individuation, supply chain integration will be the only choice for China's large and small import electricity suppliers."

As an American company, Amazon did not get cheap in China's electricity business.

Geng Yan, general manager of the Internet industry research center of Sai Di advisor, believes that Amason will take advantage of the Shanghai free trade area to achieve global purchase, exert its advantages of a large cross border logistics system to a greater extent, and improve various channels of international products, which may be the trump card for the new competition of Chinese local businesses with ALI.