China'S Sports Brand Needs Superstar Support

Li Na retired and chose to play during the Asian Games.

This has unwittingly embarrassed more than 800 Chinese athletes fighting in Inchon.

It is understood that on the opening day of the Asian Games, most of the print media reported that Li Na retired to use the whole or two editions, while the contents of the Asian Games were greatly reduced.

The Chinese athletes who can come to Inchon are undoubtedly excellent in athletic performance.

But this group, including Sun Yang, is still unable to resist the tears of Li Na's good-bye.

After Yao Ming, Liu Xiang and Li Na, Chinese sports entered a vacuum era of giant stars.

Do we need sports stars? The answer is yes.

China's competitive sports system will still provide basic protection for athletes for a long time, but the wave of professional sports can not be reversed. Sports have actually entered the era of eating by influence and dining by sponsors and the market.

A superstar like Beckham is not necessarily a need for a career, but a necessity for industry.

Even if China

In the traditional division, the promotion of superstars to competitive sports, national fitness and sports industry is also obvious.

Yao Ming's landing on NBA, Li Na and other Chinese golden flowers has inspired countless children's basketball dreams and tennis dreams, which is of great benefit not only to improving the physical quality of young people, but also to selecting elite sports talents.

As for the tennis racket and basketball shoes consumed, the bosses of the sports brands have long ago stolen pleasure.

Thanks to the Olympic glory.

And inertia, the minds of Chinese sports managers still spend more on Olympic gold medals.

Before the Athens Olympic Games, we won fewer gold medals, shooting, diving, gymnastics, and soft throwing.

With the gold medal harvest of Beijing Olympic Games, most of the public have no number of Olympic champions.

In addition, most Chinese athletes grow up in a closed environment. Communication ability and image building are unfamiliar to them.

Therefore, even with the achievements and attracting sponsors, the influence in the market is always a little bit worse.

After the Beijing Olympic Games, especially in the recent period, the voice of improving the quality of Chinese sports has become clearer and clearer. This has created the background of making giant stars.

Then, how does the superstar come into being? The professionalism, athletic achievements and personal charisma of the project may be the three basic requirements.

Yao Ming, Liu Xiang and Li Na are the three most successful sports stars in China in the past ten years. Basketball, track and field and tennis are all professional sports with a long history, wide audience and standardized operation.

Yao Ming is among the top NBA centers. Liu Xiang's gold medal in Athens, Li Na's two grand slam in France and Wimbledon are also personal achievements.

Among the three, Yao Ming's superstar is the best.

Although in some ways, the little giant's personal achievements are not as good as Liu Xiang's Olympic gold medals and Li Na's Grand Slam, his increasing self cultivation and successful operation team have laid a solid foundation for his influence after retiring.

Personal accomplishment determines Yao Ming's sense of responsibility and affinity.

He will participate in public welfare activities to protect animals; he will go to the Youth Olympic Games to share the struggle and life with young people; he will not evade the media nor sarcasm the media.

Yao Ming is a superstar in the eyes of the public, like a big brother next door.

This is also the decisive factor for Yao Ming to surpass Liu Xiang and Li Na. This influence may be more obvious after they are away from the arena.