How To Answer When A Customer Disagrees With A Discount?
[problem diagnosis]
"The discount may have to wait for a while," which suggests that customers will be more cost-effective after a while, which is not conducive to the building of brand image, delays the decision time of customers, and reduces sales efficiency.
"Sorry, our clothes are never discounted". This is telling customers that they want to discount, so don't bargain with me.
"Sorry, we don't bargain here", which is often repeated by many shop staff. The shopping guide may be very fluent and comfortable, but the feeling to customers is very bad. The implied meaning is to leave if you want to bargain. We do not welcome you here, do not waste your time.
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Shopping guide
Strategy]
Shopping guide can not promise all the requests made by customers. The objection raised by customers is not always correct. Proper learning to say "no" to customers can often get the respect and understanding of customers. The key is the way and method we refuse.
Shopping guide must not let customers have a feeling of wall collision, otherwise they are expelling customers.
Most of the time we lose customers and profits, but we do not know it. We insist on doing this wrong thing again and again in the store every day.
In fact, before we refuse customers, we can first identify with the customers' thoughts, and then express their feelings through the use of "sorry", "sorry", "you really embarrass me" and so on. Finally, we should focus on the unique selling points, price strategies, and so on.
Service preferences
(such as VIP card) and other aspects to explain, in order to obtain customer identification and understanding.
In view of the fact that customers haven't tried it on, the last shopping guide should shift the topic quickly, focusing on the problem of clothes discount to the question whether clothes are suitable for customers to wear, and then pfer to fitting. After all, clothes are the focus of our attention.
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language
Template]
Shopping guide: Miss Wang, this dress is indeed a little more expensive, but expensive and expensive. It needs to be specified that the price is slightly higher because our design (fabric, workmanship, after-sale, etc.) is well done, and the quality is guaranteed. Besides, buying clothes is not necessarily just a discount, but it is more important for you. Is that right? Miss Wang, you don't mind buying this dress.
Shopping guide: I am really sorry about this. Because apart from occasional promotions, other times are uniform prices. This ensures that customers will never come to different prices whenever they come to our store.
However, considering that you are a VIP member, you have given us a lot of support, so we can give you...
(turning to VIP cards) so, first you can see if the clothes are nice behind you. After all, the key to buying clothes is to see the effect of wearing. Do you think so? The fitting room is over here. Please come with me to guide you: I'm really sorry, Miss Wang, but I'm really embarrassed about this.
Because we are clearly priced, so in addition to some discounts during the season, the rest of the time is sold at the original price.
This ensures that customers are the most realistic price and the most authentic quality whenever they buy clothes.
Besides, this dress is really suitable for you.
(pfer to the selling point) if you want to try it on, you can see the effect. Come here, Miss Wang.
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