Can Jin Lin, The Queen Of The Golden Eagle Trade, Declare That Lin Lin Can Walk Out Of Her Father'S Aura?

Wang Xuanlin, 26, is the youngest daughter of Roger Wang, a Chinese billionaire. Wang Heng ranked 167th in Forbes's US 400 richest list in 2014 for $3 billion 300 million.

Wang Heng, who emigrated from Taiwan to the United States, became rich in mainland China by virtue of the first pot of gold earned in California real estate.

In recent years, he has been the chairman of the Jinying business group, which is headquartered in Nanjing and has 26 fully owned department stores and shopping centers in southeastern China.

It is a coincidence that Wang Xuanlin, who grew up in California, is just the opposite of his father.

According to analysts, Wang Heng has been avoiding media attention and is not willing to show off wealth.

One morning, when Wang Heng found himself on the list of Forbes billionaires, he was very angry to call his public relations team and asked him to delete his name from the list.

This generation gap even extends to the fashion industry.

Although Wang Xuanlin likes all kinds of Mashup, Wang Heng puts forward a traditional dress code and asks all staff members of the department store to wear shirts, and the sleeves should be at least elbows.

He even dislikes deliveries who don't wear uniform.

Wang Xuanlin (Dorothy Wang) likes to say that she is a celebrity on Instagram. She claims to have more than 500 thousand fans on this picture social networking site.

After the premiere of the RichKids of Beverly Hills produced by E! Entertainment company's reality show Beverly of, her fans increased almost overnight by 50 thousand.

So far, Wang Xuanlin has been appearing in this program for the two consecutive season.

Wang Xuanlin said her parents had been kept in the dark until she signed a contract with the "rich two generation" program production team.

"They thought I was only going shopping and eating lunch on Beverly hill," Wang Xuanlin said with a smile. "My father said he would never do such a thing, but he understood why I could do it well and why I would take it as a career I wanted to do."

After understanding the whole plan, Wang Heng suggested that Wang Xuanlin take the entire crew to Nanjing, because it was just in time to catch up with the oldest department store in Jinying to redevelop into a modern shopping center.

Although the father did not attend the grand opening ceremony, the company appeared frequently in the second season of the rich two generation of Beverly villa.

The entire group lived in a hotel under the Golden Eagle. After the closure of the department store, the crew turned the whole shopping mall all over the place, so Wang Xuanlin's friend found the acne cream.

Though enjoying royalty, Wang Xuanlin was often distressed to be as good as his father and live in his shadow.

"What will I leave behind?" during the recording of the program, Wang Xuanlin said to his mother, Xu Zhenxian, in the top floor apartment of the same hotel. "(DAD) so much effort has been made to achieve today's achievement that no one else can get to that level, so whatever I do in his aura is a failure."

However, for Wang Xuanlin, this program provided an opportunity for her to set up her own career.

Now, Wang Hsin Lin spends four hours a day interacting with her fans in social media and trying to publicize their first fast fashion product.

At the end of September, when the two generation of Beverly villa was on the way to the last episode in the second quarter of the second season, she released three necklaces on the price of Instagram, and posted three labels on the top, the top and the top.

Each package was accompanied by her quotations, thanks to the help of another two generation Roxy Sowlaty whose parents had a printing company, which helped Sorati.

As a designer, she can be regarded as an extreme perfectionist. She acknowledges that her manufacturer is located in Losangeles.

In fact, the design of these jewellery is inspired by her fans.

"Many people leave messages and comment on...

It says, "I like your fashion, but I'm not rich. I can't afford it," Wang Xuanlin said. "It makes me feel guilty.

I don't want people to think that they have to spend a lot of money on fashion. "

Analysts said that when investors asked questions about successors, Wang Heng, 65, said the Golden Eagle Group was not necessarily a family business.

Obviously, he will regularly provide Wang Xuanlin with a sum of money and generously meet all her material needs, including the Losangeles apartment she bought for the first time of the reality TV show, so that she can live independently.

Of course, the door of the family will always be open to her.

Wang Henghui often took Wang Xuanlin and her sister on a business trip and asked them to attend the meeting.

Xuan Yi, 31, has been in the department store in Shanghai for many years and is currently managing director.

However, the performance of this department store is not particularly good.

As a result of general sales, the department store was closed in June and renovated.

China's economic growth slowed down, coupled with the following

The fierce competition made Wang Heng's company more difficult in the past two years. The growth of performance in 2013 was stagnant. In the first half of 2014, revenue and net profit fell by 2.8% and 23.2% respectively.

The Golden Eagle Group, known as "department store Whampoa military academy", is a training base for management talents, but it is not particularly good at retaining talents.

In the past four years, at least 10 executives have left their jobs, and have turned to other employers who are offering better terms.

The second richest people in China

The Dalian Wanda Group, which is in charge, is the hot spot of Jinying employees' job hopping.

Efforts are being made to turn the company's strategy into a fashion life centre focused on one-stop shopping experience.

But it is hard to say whether Wang's fame in the TV industry will have any impact on her company's efforts to reinventing the brand in China, but her popularity in China is not high (unlike Wang Jianlin's "not shy" son, who is close to 700 thousand on Sina micro-blog).

In any case, she yearned for an image in China.

"From the age of four, my annual summer vacation will come to China.

This has become an important part of my life, "Wang Xuanlin said." China is undoubtedly one of the markets I want to enter.

It may have ties with my father's company, or it may not.

I think I should wait and see. "