Clothing Market "Double 11" Return Rational Quanzhou Men'S Wear Quit The Top Five

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Xiaobian network to introduce to you is this year's "double 11" return rational marketing, Quanzhou men's wear quit the top five.

This year's "double 11" is somewhat "dull" for many Quanzhou businessmen.

There is no atmosphere of frenzy and tension, no longer a high-profile announcement of sales data, but gradually return to reason.

As of yesterday's press release, Tmall men's clothing category top five list, there is no figure of the Quanzhou brand, and last year, the seven wolves also won second, the strong fighter, battlefield Jeep are also ranked the top ten.

It is noteworthy that the mobile terminal started to erupt this year, which has also brought new opportunities for Quanzhou's electricity supplier enterprises.

Return to rational marketing Quanzhou men's wear quit the top five

This year,

In the top five list of the category, GXG and JACK&JONES still maintain the top ranking, but they have lost sight of the brand of Quanzhou.

Last year, the seven wolves won the Tmall men's clothing category second by 129 million yuan, exceeding the GXG's performance of 100 million yuan, seventh of the top seventh and eighth of the war jeep.

The seven wolves this year's "low key" seems to have been expected earlier.

The day before yesterday, in an interview with reporters in hai DU, Wang Yong, general manager of the seven wolves, said that the "double 11" of the seven wolves this year will focus more on interaction with customers and improve customer shopping experience.

"This kind of consumption pattern focused on one day will be gradually adjusted."

Wang Yong said, the electricity supplier is no longer a simple shopping, the future "double 11" strategy will gradually adjust, to share in the promotion of the whole year.

Rational view of "double 11" also includes some brand of e-commerce.

"The overall performance of this year's" double 11 "has increased somewhat over the past year, but there has been no significant increase.

Zhu Chongyao, the head of the man's shoes, said that this year's business circle in Quanzhou is relatively dull. First of all, consumers are more rational. For example, in previous years, customers will negotiate with merchants on the price before placing orders, but this year is mostly a straightforward payment. The quality of customers' consumption is high, proving that they are rigid demand.

In October 31st, Aaron Castle also took part in vip.com's big promotion, though it was close to "double 11", but sales volume was not affected.

Earlier, Qiao Feng, President of Tmall, said in an interview with the media: "last year, businesses were feeling tired, so this year we will pour cold water on businesses on many occasions.

The fourth quarter is a very important time window for businesses, but we value the better combination of "11 times" with "usual" rather than "double 11" in a year. I think this is not normal.

We hope that more businesses can take a cool view of this matter. We do not want businessmen to prepare a lot of goods, but they can't sell them at the end, but also slowly consume inventory.

Mobile terminal rising potential market to be excavated

"Mobile terminal is an irreversible trend of electricity supplier. This year's" double 11 "we expect the contribution of mobile terminals will exceed 60%.

On the 7 day, XTEP signed a strategic cooperation ceremony with the micro shop network, and the words of XTEP mobile operator were quickly confirmed.

After the opening of Tmall's "double 11" yesterday morning, the mobile terminal broke 75 billion pactions. When Tmall's trading volume exceeded 10 billion yuan, the mobile terminal accounted for 45.5%. When the shopping festival reached its peak, the mobile terminal accounted for more than 70%.

This year, the "double 11" has become the strongest signal for the electricity supplier to move to the mobile terminal.

"The proportion of mobile phone payment has reached 48% this year, compared with 20% last year."

Zhu Chongyao introduced that the "double 11" can get more concessions than the computer terminal through the mobile terminal's order and payment, and it is also the direction that they hope to actively drain.

The outbreak of mobile terminals is also expected by enterprises. Many Quanzhou electric business enterprises saw this business opportunity earlier and started to plan ahead.

In November 7th, as an important part of preparing for this year's "double 11", XTEP completed strategic cooperation with Xiamen micro network.

"By October this year, XTEP had made the first sale in Tmall sports shoes category, surpassing Nike, Adidas and new brun international brands.

In the future mobile terminals, we must try our best to achieve first. "

Xiao Lihua, vice president of XTEP group and general manager of electronic commerce, said that cooperation with micro shop network is a strategy to seize the commanding heights of mobile terminals.

As a micro store platform with nearly 10 million registered users, the micro store network will provide a platform for all the distribution of XTEP.

"From the current situation, the mobile terminal has become the most cost-effective investment, because like Tmall, the major e-commerce platforms are vigorously promoting mobile platforms, so there are many inclining policies."

Liu Xinwang, director of XTEP group's e-commerce center project, said that the marketing cost of traditional electricity providers is getting bigger and bigger, and the traffic bonus is also gradually disappearing. Instead, mobile terminals begin to show potential. "Taking XTEP as an example, the mobile terminal's marketing investment accounts for only half of the total, but the pre plan can contribute more than 60% of sales."

For mobile terminals, e-commerce experts Lu Zhenwang is an inevitable trend, "mobile phones can carry out a lot of innovation, for example, the biggest feature of mobile phones is location information, you can combine e-commerce and location based services.

In the future, mobile e-commerce can be positioned according to the location of consumers.

Push more accurate information.

In the era of mobile Internet, this is the real opportunity.