How Does A Shopkeeper Choose His Own Store?

Advantages of department stores

Early investment is not big.

Department stores usually have a form of deduction, so they do not pay large amounts of rent and pfer fees at one time.

Easy to manage.

In the department store, franchised stores have specialized operation management departments to manage personnel recruitment and management, store image and so on, and save the energy and cost of franchisees in part management.

Especially for some of the franchisees who have not run the clothing brand business.

Prophase work

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It is not necessary to run three certificates to run east and West, and directly sign contracts with shopping malls.

In decoration work is relatively simple.

The brand effect of market itself promotes performance.

In particular, some influential shopping malls in the local market will have a significant driving effect on the performance of clothing brands.

The establishment of brand image.

In the hearts of the common people in China today, department stores usually represent a "grade". The presence of department stores is conducive to the establishment of brand image.

Disadvantages of department stores

The refund period is long.

In particular, some reputable stores, which are not very reputable or relatively "cattle", have a long cycle of return, which makes the flow of funds rather sluggish.

The operation cost is high.

Although department stores generally do not pay rent, the way of deduction is usually higher than that of street stores according to the same sales performance.

Cost.

Internal relations are complex.

In particular, some of the better shopping malls, the internal relationship is very complex, the energy and financial resources to deal with this relationship are usually relatively large.

Promotional activities are vigorous and frequent.

Especially in recent years, the competition between shopping malls has resulted in a lot of efforts to promote sales, especially those with high discount and high discount.

And for the same brand and Street store promotion activities is difficult to form a unified.

2, the advantages and disadvantages of street shops

1) the advantages of street shops

Store image is good.

Street shops have their own windows and doors. There are three walls in the room. The shop area is usually larger than that in department stores, and decoration is not restricted by certain department stores.

The freedom of management.

If you can play music that is more suitable for your brand positioning, employees can wear their own work clothes, staff's posture and service mode can be freely controlled according to their own brand characteristics.

2) the shortcomings of street shops

Management is more difficult.

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As with extra management, performance management and safety management must be done independently by operators.

So how do we choose to combine the advantages and disadvantages of department stores and street stores?

When choosing where to shop, you should first consider the consumption habits of your local consumers.

Consumers in some markets are more accustomed to shopping in department stores, and consumers in some markets are more accustomed to shopping in commercial pedestrian streets.

Of course, this is not absolute. It depends on the local conditions.

So you should read more and understand more.

Another is to examine the credibility of the mall.

The reputation of individual shopping malls is poor, such as the long period of return, and the high cost of deducting each month.