Will Your Shop Make Money? Xiaobian For You!

To establish a good brand image, we should first understand the foundation of brand image. The foundation of brand image is a general concept. Xiaobian believes that the premise of building brand image is that you have high quality products.

Building quality image is not simply to improve the quality of products. The key is to build up the impression of "good quality".

This is very important from the very beginning.

A good first impression is half the battle.

In addition, clothing products need to be improved a lot. Where do we want to start? Remember, we must start with the place where we can look good.

The quality image can not just stay on the level of "using the words to say good".

Therefore, it is only necessary to make fundamental changes in the "visible, touching and feeling" to satisfy the requirements of building brands. As the indispensable necessities of daily life, quality image is particularly important.

We usually have a misunderstanding, that is, high price is good image, high price represents your product is quality, low price is bad image.

It should be said that the price level is relative. We should consider the price performance ratio between products and prices, and the high cost performance is conducive to the comparison of similar products.

But when the product quality image is established, ordering low price will also damage the brand image, and consumers will ask "why".

Therefore, we believe that quality image and brand image are the basis of price image.

Those who are price conservatives are too conservative, and profit margins are too emotional.

Therefore, the pricing mode of "quality / price" and "brand / price" is more consistent with the current market rules, and more in line with the needs of building brand image.

Therefore, only through a large number of market research to determine the positioning of clothing quality and image, can we have a reasonable price positioning, so that we can form a reasonable price image in the minds of consumers.

The complete sales channel is intermediate marketing plus terminal marketing.

Intermediate marketing refers to wholesale sales, and terminal marketing refers to retail sales.

The image of the channel must be built on the basis of retailer, namely, the image of the retailer is our channel image.

On this point, the Internet of clothing has done a good job.

Therefore, as a good brand with quality image and price image, the retailer's choice should be a large shopping mall with an elegant environment and shopping atmosphere. If the choice is improper, the brand image of the product will be reduced.

It will also cause consumers to question the product brand.