Clothing Marketing: Making Ordinary People Uncommon

When customers come in, they need to observe details, such as lace or accessories, to interpret their inner selves. Help her find clothes that she really needs, instead of simply looking at appearances. At this point, Tian Yingshen realized: "I like to go shopping on weekends. When I go shopping, I wear more casual clothes. Shopping guides always recommend clothes that are similar to mine, such as jeans. If I can't see my style, I can not recommend clothes that I want to buy, so sales will be more defeated."

Only by thinking clearly about the customers' mind can we recommend suitable clothes. Tian Ying introduced that Maloney's training course involves color, human body structure, clothing fabric, profile and customer psychology. Some enterprises will be required to provide targeted training courses. In the course arrangement, they will start with the psychology of customers, and train professional knowledge, such as color and tailoring, to improve their professional ability.

The key is clothing collocation skills, finally will arrange trainees to terminal internship, in view of the actual situation of enterprises to give guidance. After the end of the training, students will be left with a sales manual to provide long-term guidance to the graduating students at the customer psychology and sales level, so as to help enterprises build a relatively complete talent training system.

except Train In terms of curriculum arrangement, enterprises are concerned about the cost of training. To this end, Tian Ying gave an example: last year, an upscale women's clothing brand in Hangzhou did VIP activities, and a trained dress designer came to the store to help VIP customers dress up. The store's single product price is 3000 yuan -10000 yuan, the sales result that day creates: 1.5 hours 45 thousand yuan. Third months after the training, the store was created by VIP. Sales performance Also increased substantially, accounting for 90% of total sales. In this way, the ratio of input and output can be seen at a glance.

Suggest that terminal stores prepare more. clothing Irrelevant things, such as a few small hairpin, straight hair, straight curls, curling sticks, eyebrow pencil and lipstick, sometimes the shopping guide simply takes care of the hairstyle for the customer, the temperament will be completely different. From modeling to help customers change, give customers a sense of wonder, a few minutes to let customers see a different kind of themselves.

At the same time, clothes will be sold. Next time the customer needs to dress up, he will think of this shop. Shopping becomes a pleasant experience, making ordinary people unconventional, trying to discover different kinds of customers, and ultimately letting customers identify with brands. Imagine that one day when customers' wardrobe is taken care of by you, will she choose other brands?