Optimizing Trademark Service In Jiamusi And Encouraging Enterprises To Create Their Own Brands

Since the beginning of the year, the Jiamusi Municipal Industrial and commercial department has continuously optimized trademark strategy development and service initiatives with the theme of "innovating trademark service measures and giving full play to the functional advantages of trademarks" to enhance the level of trademark service.

The main body of brand brand construction is the enterprise. In order to promote the brand awareness of the brand, the Jiamusi industry and Commerce Bureau takes the regional leading enterprises as the back-up resources for the echelon, vigorously promotes China's well-known trademark and provincial famous trademark activities. The cultivation and identification of famous trademarks is the foundation of the development and cultivation of "three trademarks", the guidance of classification and orientation has been carried out, the cultivation direction which has been led by the agricultural and sideline products has been changed, and the medium and small enterprises with certain popularity and consumer recognition are brought into it, and the cultivation of the emphasis will be extended to different fields, the enterprises will be created to create their own brands, and the enterprises are encouraged to create well known trademarks,

And famous trademarks to enhance the market competitiveness of enterprises.

In order to

In terms of services, the Jiamusi industry and Commerce Bureau has continuously innovating the leading service measures of trademark and strengthening the construction of the "three trademarks" training echelon.

On the basis of focusing on cultivating "Daming baby" flour and "Wald" cable to declare China's well-known trademark enterprises, we continue to develop well-known trademarks and famous trademarks.

Since the beginning of this year, 2 famous trademarks in China have been newly recommended, and 4 famous trademarks such as "Baoyu", "for industry" and "Oolong" have been identified, and 6 famous trademarks such as "Gua Jiao" and "Yuan Cang Hong" have been identified.

Among them, "Daming baby" flour has passed the National Trademark Office well-known trademark for the first time.

At present, the Jiamusi industrial and commercial system has launched the new "

"Publicity activities 11 times, held 9 corporate training activities, training personnel of more than 920 people, so that the vast number of consumers and operators to understand the relevant knowledge of trademarks, effectively mobilize the forces of all parties to build a fair and just social and economic order.

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Our country is moving from a resource intensive society with high consumption to a high value added knowledge economy society. Intellectual property plays a decisive role in the process of economic pformation. As an intangible asset with huge potential, it affects the economic development of an enterprise and even the state. In recent years, the competition of intellectual property rights has become more and more intense, and the competition between enterprises has become more and more intense. However, many enterprises have failed to do a good job in protecting intellectual property rights.

In view of the current development of intellectual property rights, Qingdao Hua Hui company, taking advantage of the experience of trademark agency for many years, actively formulating trademark strategy for enterprises, starting from the initial stage of enterprise establishment, positioning the brand, designing the LOGO, and registering the scope of trademark, so as to create brand for the enterprise to make "rainy day". At the beginning of the enterprise, it is necessary to register the trademark first, so as to avoid the trademark being snatch by others and cause unnecessary losses.

When applying for registration, some think that when their goods are registered, they will not be late, and others think that their products are not enough to sell well. Registration is not registered, and ignore the result of trademark being registered, so that some famous trademarks registered or counterfeited after several or even dozens of years are first registered or counterfeited. They are easily occupied. Or wait until the trademark of the enterprise is slightly known, many people may register the same or similar trademarks in other categories legally. When that happens, the enterprise will be in a passive position; but if the enterprise first registered the trademark at the beginning of its establishment, it would avoid the occurrence of others' rush in the process of trademark growth, protect the brand of the enterprise, protect the brand of the enterprise, and safeguard the legitimate rights and interests of the enterprise. Regarding trademark registration, some people think that it is not necessary for a trademark to be unknown.