Christmas Orders Increase In Fujian Foreign Trade Enterprises

"Christmas orders are more than last year, but making money is even harder."

Next year will be the annual Christmas. Christmas For the west, our Spring Festival is a peak of consumption. Reporters yesterday learned that this year's Christmas orders for foreigners increased over last year, but some foreign trade enterprises reflected that this year's Christmas order profits were even more modest, and many businesses had no money to earn. Besides, Christmas promotions in Fuzhou have taken the lead in the jewelry market, but Fuzhou people do not buy much.

You can't earn money with orders.

The annual Christmas order is like a test paper, and the export situation of the company can be seen clearly. "This year, Christmas orders are more than last year, but making money is even more difficult," said Mr. Liu, head of a 54 handicraft export enterprise in Fuzhou.

According to their Christmas this year Order It is about 20% more than last year, but foreign companies are too expensive to pay wages.

Information from foreign trade departments in the province confirms this situation. Customs statistics show that in the first 8 months of this year, Fujian exported 620 million yuan of Christmas products, an increase of 37.7% over the same period last year. In the first three quarters of this year, Xiamen Customs District exported 610 million yuan of Christmas products, an increase of 24.3% over the same period last year. The specific figures for Christmas exports in October and November have not yet been released, and preliminary statistics show that they are roughly the same. Fuzhou inspection and quarantine bureau pointed out that although the export of Christmas products has increased, but the company's profits are generally.

Reporters learned that in the second half of this year, the prices of logs (mainly fir trees) rose by 4.08% over the same period last year. The prices of raw materials such as cane, plastic, paint, iron wire, white glue, gold and silver powder used in Christmas products are also running at a high level. At the same time, domestic enterprises compete for more orders and price each other. Foreign businessmen also use this mentality to constantly test the lowest price of enterprises, which leads many enterprises to earn money without taking orders.

　　 Foreigner demand Still insufficient

Although this year's foreign trade orders increased by two or three over last year, it only returned to the level of 2012, because last year's foreign trade orders dropped by more than 20% compared with 2012.

Mr. Ye, who exports horticultural products to the European and American markets, said that the Christmas orders in the past few years were no longer comparable with those in 2010 after the financial crisis. "The dispensable necessities of life were the most impacted, and now foreigners like to buy cheap things, such as flower pots, each with only a few cents, which can not be found in the domestic market."

A department manager of Fuzhou Light Industry Import and Export Co., Ltd. also said that most of the handicrafts such as Christmas articles were used for furnishings. In the past, foreigners moved to their homes for a few times, but now they only buy one and spend more time. The reporter also learned that the current export enterprises of Christmas products generally lack the ability of independent innovation and the ability to resist market risks.

The idea of a young jeweller playing Santa Claus

In addition, as Christmas approaches, Fuzhou people feel the atmosphere of Christmas.

Jewelers in the Fuzhou market have launched Christmas and new year promotions in advance: some jewelry stores, diamonds, KJS and jadeite jade hit 15% off, and then send cash coupons; some jewelry stores, gold, platinum, 2% off, diamonds and jadeite jade 30 percent off. Some jewelry counters said that this year's bad business has become the consensus of many jewelers. Jewelry merchants therefore value Christmas Eve, Christmas, new year's day and other promotional nodes. Many gold stores said sales promotion was the biggest in the year.

Reporters visited the Fuzhou market to see that in the face of jewellery promotion, consumers did not buy it, and many promotions were generally carried out.