Henan Textile: Adjustment And Upgrading To Speed Up Garment Growth

"In 2014, the price difference of cotton at home and abroad," high levy and low deduction "still existed.

The pain of reform is continuous, the market environment is changing, the demand is insufficient, the cost is rising, and the survival pressure of enterprises is enormous.

Henan textile is sticking to challenges in the predicament, ensuring survival, slowing down its pace, speeding up adjustment and upgrading, and developing in adjustment, achieving stable overall operation and improving economic efficiency.

In December 11th, the director of Henan Textile Industry Association summed up the economic operation situation of Henan textile.

Adjustment and upgrading to speed up garment growth

According to statistics, 1~10 months, above the scale of Henan

1541 enterprises, the total production of 4 million 940 thousand tons of yarn, an increase of 10.75% over the same period last year, production in the country second; cloth 2 billion 565 million meters, 1% lower than the same period; 61 thousand and 700 tons of cord fabric, 47.54%; chemical fiber 504 thousand and 300 tons, 1.34%; clothing 1 billion 174 million pieces, growth of 1 billion 174 million, higher than the national average growth rate of 1.34% percentage points.

The total revenue of the main business was 278 billion 300 million yuan, an increase of 10.41% over the same period last year, a profit of 26 billion 324 million yuan, an increase of 15.04%, a profit of 19 billion 600 million yuan, an increase of 17.94%, and an export delivery value of 6 billion 909 million yuan, an increase of 19.7%.

The loss of 92 enterprises, the loss of 832 million yuan, a decrease of 48.57%.

The overall growth rate slowed down, the efficiency improved, and the quality of operation improved.

The head of the association pointed out: "Henan textile is characterized mainly by cotton spinning, and its output value accounts for 70% of the total output value of the textile industry in the whole province, and pure cotton yarn accounts for 70% of the total yarn output.

On the one hand, enterprises will be able to survive on the one hand and speed up adjustment and upgrading for development.

Xinye textile Limited by Share Ltd fostering new competitive advantages.

Xinye textile investment 450 million yuan, the new 120 thousand spindles special yarn project was put into operation in June this year, at present, the company has formed 320 thousand spindles compact spinning production capacity.

Xinye textile invested 170 million yuan to acquire the assets of the original Tianshan textile company in Xinjiang, and established 50 air spinning production lines.

Xinye textile plans to invest 750 million yuan in stock issuance to build 30 thousand tons of knitted fabrics and 40 million high-grade knitted garments annually.

Xinye textile will also establish a textile and garment industrial park in Xinye County, which covers an area of 2000 mu. After the relocation of the old factory, more than 600 million yuan of the pfer fee will be paid back in full to support the development of the enterprise.

Xinye textile uses Xinjiang's cotton resources advantages and preferential policies to support the development of the textile industry, and actively layout and develop Xinjiang textile projects.

The company invested 600 million yuan to build 50 thousand spindles and 100 thousand spindles respectively in Awati and alar, Xinjiang.

In the first half of next year, we plan to invest 160 million yuan in the new 30 spinning projects to build Asia's largest air spinning production base and establish a Xinye Textile Industrial Park in Hutubi.

Xue Yang group optimizes cotton spinning line using Xue Yang science and technology academician workstation, and develops new varieties of colored cotton.

More than 80 patents have been declared, providing strong technological support for the development of enterprises.

Xue Yang integrates the resources of domestic billet shirts, and registers "snow Yang" trademark in more than 50 countries, laying the foundation for creating the world brand of Xue Yang billet.

At the same time, Xue Yang has 7 regional and 22 provincial branches in the whole country to enhance the core competitiveness of "the whole industry chain, massive spot, four seasons products and quick customization", and ensure that 6 million products are sold over the year. The products form 8 categories and more than 3000 varieties, and satisfy the needs of different customers.

Innovative marketing channels to open up e-commerce business.

Xue Yang has invested more than 8000 million yuan to build the largest cotton trading platform in China, "cotton library network", and has set up the snow Yang Tmall flagship store, patting business city, Alibaba wholesale platform and the snow Yang China manufacturing network foreign trade platform, to realize the whole network sales of snow Yang products.

Undertaking industrial pfer to promote industry upgrading

In recent years, the Henan provincial government has actively planned the construction of the industrial agglomeration area, and the development of the cluster has been speeded up.

1~10 months, the textile industry actually completed 85 billion 907 million yuan in fixed assets investment, an increase of 36.78% over the previous year, higher than the national average level; 722 construction projects, 389 new projects, and 272 completed projects.

In October 11th, the layout of the textile and apparel industrial cluster of Zhongyuan District in Zhengzhou was launched.

According to Su Xigang, deputy secretary of Zhongyuan District Committee, at present, we are building a 100 billion level textile and garment industry gathering area with the power of the whole region.

The building area is 3 million square meters.

5 years later, the region will become a display and Exhibition Center, R & D design center, inspection and testing center, trading center, financial service center and logistics storage center in the textile and garment industry in the central region.

The industrial development foundation is solid, the Jinyi International Textile City, the central China Textile and clothing brand center and the Zhengzhou women's trousers cluster have laid the foundation for the development of the industrial gathering area.

In October 31st, at the signing ceremony of the 2014 China (Zhengzhou) industrial pfer series docking project, 643 items of Henan Province signed 354 billion 800 million yuan "big list", of which 312 billion 300 million yuan was introduced from outside the province.

According to Wang Zhaoping, director of the office of the Organizing Committee of the docking activities, the contract project has shown "more than 3", that is, dragon head type projects, many base type projects, and more pformation and upgrading projects.

Among them, 6 high growth manufacturing industries, including clothing, clothing, modern homes, electronic information and equipment manufacturing, undertake 387 projects, with a total investment of 237 billion 700 million yuan.

In November 20th, Zhengzhou Southern China City garment market and Henan Garment Association strategic cooperation signing and South China City, China Women's trousers First Street officially started.

Wang Pengfei, deputy general manager of Southern China City, said that the goal of Southern China city is to build a world-class brand clothing distribution center and a clothing brand incubation base, attracting professional buyers of clothing from all over the country and around the world, providing a broad platform for the gathering and development of Henan's clothing.

Innovative marketing channel electricity supplier has become a trend

In September 15th, Xuchang Yufeng Textile Co., Ltd. and Jiangsu Dali Textile Co., Ltd. became strategic partners, and "Da Yao textile Xuchang production base" was officially listed.

Song song, chairman of the company, said: "in recent years, the rapid development of e-commerce, cotton textile enterprises marketing channel innovation is imperative.

Today, our joint with Da Yao textile is the biggest online and offline marketing platform of textile industry, and the "O2O" spot sale mode of cotton textile.

The two sides have established stable supply and marketing channels.

Through cooperation, it is equivalent to Yu Feng's extension of the industrial chain, making up for the slow defect of Yu Feng as a single spinning enterprise in product information and quality feedback.

At the same time, it also saves marketing costs for enterprises, and can focus on product development and quality, so as to achieve win-win cooperation.

After 14 years of development, the "ESEY" women's trousers in Zhengzhou have ESEY's trousers, ESEY men's trousers, LC (Lin Qian) and Mu ran four brands.

In recent years, ESEY has been in the forefront of the apparel industry in the field of e-commerce.

In this year's "double 11", "ESEY" online sales reached 55 million 150 thousand yuan, a new high.

Liu Tao, chairman of the company, was filled with emotion. "In the early days of opening up e-commerce in 2011, there were only 4 people in the company's electronic business team. At that time, the task was 50 million yuan, and finally broke through the sales volume of 200 million yuan.

By trying the advantage of relatively low cost of e-commerce, fast and convenient marketing channels have accelerated brand promotion and increased sales.

At present, the team has developed to 180 people.

Liu Tao said that in accordance with the trend, in the future development, first of all, we should make good products, adhere to the simultaneous development of online and offline, and win the respect and trust of customers with quality and service.