Because Of The High Cost Of Investment, The Brand Will Not Play With New York Fashion Week.

2010 held in February 2009

Thirty brands withdrew from the New York fashion week this season and gave up the Bryant Park tent plan.

Since IMG did not disclose details of the plan, it has yet to find a venue for display.

It is presumed that renting a tent with 350 to 1100 people will cost 20 thousand to $5-5, not including hair, make-up and model fees.

However, Wang Weiwei (Vera Wang), monnick ruill (Monique Lhuillier) and Nye Khan (Naeem Khan), Betsey Johnson (Betsey Johnson) and Mark - Valentine (Carmen Marc Valvo) all choose not to be released in tents.

In the 2013 autumn and winter fashion week in New York, Yoana Baraschi, who has been exhibiting 10 years of fashion week in New York, said that she would withdraw from the New York fashion week this week and decided to show her design in mid March. He thought the exhibition was more direct and closer to customers. He said, "everyone wants to make the same models and stylists in fashion week, but so many shows are really impossible. The arrangement of New York fashion week can not really show every show to the audience."

Indeed, the daily arrangements for New York fashion week are too tight.

One of the main reasons is that New York fashion week is not like Milan and Paris fashion week. It has a professional regulatory body to control the number of ginseng brands. The number of brands registered in New York fashion week this year reached 283, compared with 204 in February 2007.

The official schedule is February 7th -14, but some brands have been showing clothing since February 4th, extending the schedule of New York fashion week from 7 days to 11 days.

In February 11th, there were 4 brands showing up. In February 10th, editors had to choose between Tommy Hilfiger (Tommy Hilfiger) and Chado Ralph Ruchi (Chado Ralph Rucci) because their time overlapped.

After watching 10 shows a day, the editors will also distinguish each show by way of photos so as not to confuse the design of each brand.

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A fashion week usually takes 6 figure budgets. Some big brands even cost about 1000000 dollars. If you choose top models, the cost of each show is at least 350 thousand dollars.

If you avoid this crowded time, designers can save a lot of money.

In 2014, the Band of Outsiders and the Opening ceremony announced the withdrawal of the 2015 spring summer New York fashion week. Band of Outsiders was much more important than the show, and the tide brand Opening Ceremony was more creative. They planned to replace the press conference with a stage drama.