Sewing Equipment Industry Needs Service To Create Value

With the development of the times and the pformation of the seller's market and the buyer's market, the ideas, marketing strategies and marketing execution of manufacturers and distributors should change with the trend.

Twenty-first Century is a long-term buyer's market, and our commitment to marketing innovation is our business based on the market.

According to the experience of sewing machinery industry in foreign countries, after the diversification of customer demand, production enterprises must change from "production centered" to "service centric" and pfer to industries with comprehensive capabilities.

At the same time, in the combination with downstream enterprises, we will go deep into garment enterprises, provide process design and experimental reports, take the initiative to understand the requirements of customers, and develop new equipment in a targeted manner, not only to provide customers with equipment, but also to provide process services, which is worthy of our domestic production enterprises to learn.

Our manufacturing enterprises should understand that service is a comprehensive and a link between equipment manufacturing enterprises, distribution enterprises and garment enterprises, and should penetrate into every corner of customers and markets.

The relationship between equipment manufacturers and downstream enterprises should be established with long-term reliance on supply and demand, and dynamic reorganization and dynamic alliance can be used as their role as process equipment engineer.

In the increasingly mature and intense market environment for sewing machines, how to maintain the healthy, harmonious and sustainable development of distribution enterprises and ensure enterprises to win in the "ever changing" market competition, I personally think that "customer centered, service creation value" is the core competitiveness of distributors.

The concept of "customer centered" instead of "product centered" is the inevitable outcome of market economy.

Customers are the market, which we all know, but the idea of truly guided by customers and needs needs to be improved and strengthened, because the service that stays in ideology and ideology is passive.

Enterprises should always understand that instead of leading the market, the market is leading us. Only when we really change from the state of consciousness to the thinking of the mind, then from the thinking of the mind to the action service of action, is it suitable for the market and fit for the market?

In order to realize customer centered service,

Of course, the bigger the center is, the bigger your market will be.

Of course, the service also needs to have the ability to serve, not everyone can be an expert, do well in internal strength, and improve their service ability through continuous learning and charging.

It is a kind of pay, labor is labor, and labor must be paid properly.

The service of distributors is also the burden of serving the sewing machine manufacturers and end users.

Production enterprises should consider the interests of dealers, one is the interests of distributors' market resources, and another is the benefits of human, material and energy after sale service.

The problem is that sewing machine manufacturers must realize that the huge terminal customers and complicated after-sale services can only become a community of interests only if they cooperate with distributors, so as to effectively improve the efficiency of the sales network, reduce the cost and grasp the market.

On the other hand, dealers can provide information for terminal rooms, get information, further build markets, and create value for distributors.