UNIQLO Ryui Masa: Selling Clothes To Become Japan'S Richest Man

He is the chairman and chief executive officer of Fast Retailing, and is the leader of Japanese casual wear leading enterprises.

In 2009, it jumped to Japan's first richest at $6 billion 100 million.

In 2014, according to Bloomberg billionaires index, Ryui Masa became the second richest figure in Japan, with a total figure of $16 billion 200 million, after Sun Zhengyi.

It is said that Japan has caused the famous "UNIQLO phenomenon", and every three Japanese have a fleece jacket of UNIQLO.

In February 7, 1949,

She was born in Yamaguchi Prefecture, Yamaguchi, Japan.

His father Liu Jing and so on also opened a men's clothing store "small county business" in 1949, mainly selling suits.

After graduating from high school, he decided to leave home and apply for the political and Economic Department of Waseda University in Tokyo. He also started his life in Tokyo alone for four years.

After graduation, he went to JUSCO, a famous department store.

In 1984, he inherited his father as president of small county commercial affairs.

At that time, it was the luxury of Japanese society that prevailed. Liu Jing was looking at the common people and decided to fight for cheap, everyday clothing sales.

In June 2nd of the same year, he opened the first "UNIQLO" store in Hiroshima, but the name was "Unique Clothing Warehouse".

Because of the fear of the cold and cheerless, before the opening ceremony, through television, radio, leaflets and other publicity, the results of the morning before the opening of six o'clock, there were people waiting in line.

Because the number of people coming to the store is too large, the local radio station broadcast the crowded news in the shop, Ryui Masa even said in an interview: "I'm very sorry, but now queuing may not enter the shop, so please do not come."

In the 1990 year of the year, UNIQLO emerged in the wake of the economic crisis in Japan.

Before the outbreak of the crisis, the Japanese clothing industry was very popular. People always spend a lot of money on it.

Up.

At that time, in the Japanese concept, only expensive clothes were good clothes.

But this economic crisis gave Ryui Masa the chance.

Due to the arrival of the economic crisis, many people began to reduce their spending on clothing.

"We want to provide high quality clothing at a reasonable price," Ryui Masa said.

It's the normal way to get value for money.

Cheap clothing has led to a sluggish market.

In 1991, Liu well changed the name of "small county business" to "

"And make it a company's aim to create" fashion fast food ".

3 years later, the company went public in Hiroshima.

In 1998, the slogan of "1900 yen and a casual wear" made UNIQLO popular in the hearts of the people. In the Japanese clothing market with tens of thousands of yen, UNIQLO had a whirlwind and sold 2 million pieces in one year.

In Japan, the fiber garment industry has also attracted the famous "UNIQLO phenomenon".

It is said that every three Japanese people have a fleece jacket of UNIQLO.

Liu well, who has spent a year in his life, does not look like an old man of the same age. He is very familiar with the trend of fashion. He pays close attention to the latest trend information in Paris, London and New York, and judges the trend of the next season. He can use a jacket or an underwear to set off a fashion craze and create a UNIQLO craze around the world. He will work with independent music manufacturers, designers and artists from all over the world to turn T-shirts into works of art, so that the most common T-shirts will become the most desirable collection for every season.