About Web Page Design, Color Matching.

A good design work, color collocation accounted for about 70%, about 30% of the rest to the typesetting.

Graphics processing and so on.

First, color is an important index to distinguish outdated design and fashionable design.

You may notice that posters, inkjet, and web sites in China seven or eight years ago, if anyone still comes up with this design to complete the task, it is estimated that everyone will say that it is rubbish.

Although the design is a kind of advanced mental work combined with aesthetics, it is closely related to people's life. As the design requirements are getting higher and higher, people are spoiled gradually, the ability of aesthetics is stronger and stronger, and more and more critical, and the first criterion of people's judgement is the first feeling to her, which is the collocation of colors.

You can't fool the people seven or eight years ago. You have to keep pace with the international design.

But one thing to remind you is not to over pursue fashion, but not to perform the most essential and fundamental things.

Look at the following picture, basically a color system, which is a good design can be seen at a glance.

Two, color matching follows the basic rules of design.

Design friends should know that good design must be contrasted.

This means that no matter in the overall composition, there must be a contrast in the arrangement of colors on the collocation. Without contrast, there is no design, no contrast can not emphasize the key, without contrast, there is no aesthetic feeling.

Similarly, we should follow the principle of comparison.

Generally speaking, color is contrasted from purity, lightness and hue, contrasts, contrast, contrast.

Color contrast can easily trigger visual impact.

The contrast principle of color is also a foil from another level.

In order for the design to express the theme better, people often need to use many related elements to foil the theme.

This principle is universal.

It's not just graphic design, post production, film production, music and many other art forms.

Three. Some experience and rules about color in graphic design.

Experience 1: the golden rule of color 6:3:1

Color matching needs to reflect contrast. Where does this contrast come from? The formal 6:3:1 rule makes it a reality.

Generally speaking, a qualified design needs 60% main colors, 30% auxiliary colors, plus 10% coloring, and so on. The 10% is to activate the screen and improve the design level.

You may all have feelings and see one.

First of all, we generally have a color perception. What color is he probably? Generally speaking, it is a warm color system or a cool color system. This color system is the main tone that we call 60%, it may be used to render the atmosphere of the picture, and the other 30% is for the balance of the picture, which is aimed at setting off the main colors.

As for that 10%, I have also explained that design can not be rigid and sometimes requires a little bit of flexibility.

Experience two: don't forget the black.

Most people have a certain fear of black, because black is not hue, will think that black will make the picture become lifeless.

On the contrary, sometimes with a little bit of black, it will make the picture appear concise, exquisite feeling, even spirituality.

Experience three: color extraction from nature

For people, living on the earth, like to see the scenery, like to see the building, people's eyes are always easy to get used to some beautiful things, or let people salivate.

Extracting color from these natural things will make your design more affinity, and make people's eyes more comfortable, so that people can appreciate the power of beauty.

Experience four: contrast of colors

The contrast of different colors gives people different emotional responses.

Why is a formal occasion, usually a black suit, a white shirt? Why is the warm tone of the bedroom always used in color and lightness? The color contrast is closely related to color psychology.

How to design your design is to tell a very normal thing, then use strong contrast and strong contrast to bring people's concentration and tension; if you want to behave relaxed and casual, then use weak contrast and weak contrast to make people feel relieved and cheerful.

This must have been discovered by everyone. It is widely used in interior decoration.

The above is our analysis of colors. These are not any rules.

If one day you think these principles are obstructing you, then be brave enough to break them, because design is free, because design also needs to be in it.