Determine The Location Of A Clothing Store, And Decide Whether To Win The Terminal.

Affected by wind direction, sunshine intensity, sunshine time and other factors. In the southern cities, the shops facing the West will be exposed to the sun. If there is no blow in the summer, they will be inconvenient for customers to enter the shops because of the heat. Installation will undoubtedly increase the expenses. Only by setting up arcade buildings or awning outside the shop and improving ventilation design in the shop can we reduce the risk factor. In the northern cities, shops facing the northwest are more susceptible to cold winds and are not good for customers to shop. All these factors will have a great impact on the store.

In addition to this, it is best to choose the corner and crossroads. The location of the corner is often very ideal. They are usually located at the fork of two streets, which can produce the "corner effect". The advantage of the corner position is that it can increase the area of the window display, and the flow of people from two streets is gathered here, and there are more pedestrians patronizing. More than two entries can be used to alleviate the crowding. But since the shop is located on two streets, which side of the shop is the main gate, it becomes a very important problem. The general practice is to choose a street with less traffic flow as a side door.

Of course, it is not for you to apply mechanically. If you do not have any innovative spirit, I will advise you to consider whether it is really suitable for opening a shop.

Nowadays, people in general know that calculating the volume of the next person before opening a shop, mainly includes the number of people who go through the store on average, the ratio of the number of people coming to the shops, the proportion of customers who visit customers. transaction The average purchase volume was evaluated. This can estimate the income of a month, but if you want to make money quickly, the risk will be considerable. You can also consider mature. Trading Area Shop, but the cost will be larger. It mainly depends on what kind of store they plan to open. If it is high-end, try to reach mature business circle. High-end crowd Live nearby. It depends on your own vision.

The store is located on the front side of the Trident Road, the store is very conspicuous, and is also considered to be the ideal location of the store. Shops in this advantageous position should pay attention to their strengths. The decoration at the front entrance of the store, shop signs, display windows and so on should be carefully designed to catch customers' consumption psychology and attract the pedestrians to the shops.

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For the top fashion brands, any way of publicity is not comparable to opening their own stores or flagship stores, so that consumers can have the most direct experience of brands. This kind of "location view" is not only suitable for the international brand, but any shop is facing the pain of site selection.

The correct choice of a store is the first requirement for making a profit. A shop with a very good business item, if it chooses the wrong store address, will affect the thriving business. In particular, with the growing popularity of entrepreneurship, there are more and more people who want to invest in small businesses. But opening shop is not as simple as "spring sowing and autumn results", but involves many aspects such as site selection, financing, purchase, sales and so on. Location selection is the key first step.

There are generally three kinds of shops: the first is the mature central business circle; the second is the formed business district, which is adjacent to large residential areas or employment centers, attracting large number of employment business office buildings or economic development zones; and the third category is the interior of residential areas. So, how should the clothing store be located? After a survey of the business district in Beijing, many people confided such secrets.

First of all, we should select lots of spontaneous market segments. In a long-term operation, a street market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as Wangfujing in Beijing. In this regard, we should give full consideration to the flow of people around us, the traffic situation and the surrounding residents and units. For the entrepreneurs of business shops, the "passenger flow" is "money flow", and do not choose to be in remote areas because we are afraid of competition. In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation. In this way, it is very easy to borrow the popularity of the entire business circle at close range. Besides, there is a constant guarantee of the flow of people.

Secondly, we should choose the storefront with advertising space, some shops have no independent facade, and they will lose their independent advertising space before the shops, which will also make you lose the space of marketing wisdom before you shop, and also have the sense of "big money", that is, store the shop near the famous lock store or strong brand store, or even open it next to it. Another key problem is to pay attention to the cost performance of rents. Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times. For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.